JioSaavn is a music streaming service that offers licensed music from a variety of music labels and has a massive library of Hindi, English, and regional Indian music. It allows users to stream music, create playlists, and listen to curated content.
Not specified
INR 10.0 - 18.0 Lacs P.A.
Work from Office
Full Time
JOB TITLE: SENIOR PRODUCT ANALYST (DATA SCIENTIST)LOCATION: NAVI MUMBAI, INDIAJOB RESPONSIBILITIES : Defining metrics, drive roadmaps, and uncover opportunities to improve the JioSaavn product and its features and ensure accuracy of data capture strategy across all platforms. Responsible for gathering and prioritising product and business requirements, defining the product vision, and working closely with Product managers, data engineers and business teams for delivering product strategies and goals. Author user stories, work with aligned feature teams ; Pods to refine requirements, define success criteria, design solutions, and drive change required to deliver on business goals. Use statistical methods to generate and test hypotheses for AB tests. This includes performing analytical deep-dives to identify problems, opportunities and actions required. Is proficient at collecting, processing, and cleaning data from disparate sources using SQL, R, Python, or other scripting and statistical tools. Identify areas for efficiency across data domains, such as the elimination of duplicate data or buggy data from different platforms. Providing assistance to the Product Team with data analysis and guiding the product decisions based on insights from data validation & A/B Test results. Willing to take ownership of the product on both strategic and tactical fronts. Documenting and speaking clearly, the complex ideas & findings.QUALIFICATIONS: 3-6 years of experience of working in a high growth analytics team for a consumer-facing product Adept in writing optimised SQL/Hive Query & knowledge about Big Data infrastructure will be an advantage in working with the data engineering team Familiarity with big data technologies like Hadoop and spark is a PLUS Strong hold in scripting languages like Python/R Proficiency in web/product analytics tools like Google analytics, Amplitude, web analytics etc. Sound understanding of statistical/predictive modelling and segmentation techniques The candidate must exhibit a thorough understanding of data structures, data manipulation, metadata, data security, and data quality management Be great in translating data to insights, and publishing reports with relevant visualisations Strong communication/interpersonal skills along with an eye for detail Execute projects in Agile methodology and should be hands-on with scrum development process
Not specified
INR 7.0 - 12.0 Lacs P.A.
Work from Office
Full Time
JOB TITLE: ASSOCIATE MARKETING MANAGER CRBT GROWTH & ANALYTICSLOCATION: NAVI MUMBAI (GHANSOLI)ROLE:We are looking for a Marketing Manager to support growth of our CRBT category. The ideal candidate will have a mix of marketing expertise and analytical skills, including the ability to extract data, and build business insights converting them into proactive and reactive tactical measures to grow CRBT category.JOB RESPONSIBILITIES :1. CRBT Marketing:Develop in-app and external campaigns through collaboration with central marketing teams across CRBT channels to increase CRBT adoption and engagementPartner with product, marketing and engineering teams to build target cohorts for communicationA/B test messaging, targeting, and user journeys to improve CRBT activation.Work with design and content teams to create impactful messaging for in-app communications.Use content and user-behaviour insights to refine communication strategies and maximize conversions.Develop CRBT marketing playbook over 3-6 months to determine sure shot tactics for category growth.2. Data Analytics & Insights:Extract and analyse CRBT adoption and engagement data.Identify category beats through tracking of key performance metrics and identify communication levers for increasing CRBT adoption.QUALIFICATIONS:Graduate from Tier 1 college3-4 years of work experience in growth marketing, or digital marketing, ideally within telecom or digital entertainment industries. Prior experience in CRBT, music streaming, or telecom marketing is a plusHands-on experience w.r.t performance marketing & lifecycle marketing.Experience in A/B testing, segmentation, and campaign optimization.Proficiency in data ability to extract, manipulate, & analyze data from large datasets.BENEFITS AND PERKS:At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.
Not specified
INR 13.0 - 20.0 Lacs P.A.
Work from Office
Full Time
JOB TITLE: Manager/Senior Manager, Subscription Marketing (Performance Marketing)LOCATION: Navi Mumbai, India ROLE:We are seeking a dynamic Subscription Marketing Manager to lead the end-to-endcommunication and performance marketing strategy for JioSaavns subscription products: Pro and Plus. This role is perfect for a brand-focused and data-driven marketer with experience insubscription-based product marketing, especially in the Music OTT or Video OTT space.You will be responsible for shaping and managing the brand identity of JioSaavnSubscriptions, driving subscriber engagement, and creating impactful campaignsthrough Customer Lifecycle Management (CLM) initiatives and performancemarketing strategies.RESPONSIBILITIES:Brand & Performance Marketing StrategyDefine and manage the brand positioning for JioSaavn Pro and Plus subscriptions.Develop and execute integrated marketing campaigns to drive brand awareness, subscriber acquisition, and retention.Plan, execute, and optimize performance marketing campaigns across paid media channels (Google Ads, Meta, programmatic, affiliates, etc.).Collaborate with cross-functional teams to ensure consistent messaging across all channels.Subscriber Engagement & RetentionDesign and implement CLM strategies to engage subscribers throughout their lifecycle, focusing on acquisition, onboarding, retention, and upsell opportunities.Use data-driven insights to segment audiences and optimize conversion and retention campaigns.Run win-back and churn mitigation campaigns to improve subscriber lifetime value.Creative Excellence & ExperimentationPartner with internal and external creative teams to develop world-class creative assets that resonate with music and video streaming audiences.Run A/B tests on creative messaging, landing pages, and offers to optimize conversion rates.Ensure all communication reflects the brand voice and connects emotionally with target audiences.Data-Driven Insights & AnalyticsAnalyze subscriber data, campaign performance, and user behavior to refine strategies and deliver measurable results.Work closely with the data analytics team to build dashboards and track KPIs, ensuring marketing strategies are backed by actionable insights.Leverage insights to personalize communication and optimize ROAS (Return on Ad Spend).REQUIREMENTS:Experience: 5+ years of experience in performance marketing and brand marketing, preferably with a focus on subscription products. Experience in Music OTT or Video OTT industries is highly desirable.Brand & Data Expertise: Strong expertise in building and managing brand identities, with a knack for storytelling, as well as a deep understanding of data analytics and performance marketing.CLM & Performance Marketing: Proven track record of developing and implementing successful CLM and paid marketing strategies to drive subscriber engagement and retention.Analytical & Strategic Thinker: Ability to use data and analytics tools to measure, optimize, and scale marketing efforts effectively.Collaborative & Agile: Strong interpersonal skills and experience working in cross-functional teams in a fast-paced environmentBENEFITS AND PERKS:At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.
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