Key Responsibilities:International Sales Strategy & Execution:Develop and implement export sales strategies for tea products to drive business growth in international markets, with a focus on new and emerging markets.Identify new opportunities for expansion by analyzing global market trends, competitive landscape, and regional preferences.Monitor sales performance across key export markets, ensuring targets and revenue growth are achieved.Build and maintain strong relationships with key distributors, wholesalers, importers, and retailers to ensure optimal product distribution and visibility.Export Marketing & Brand Positioning:Oversee the development and execution of marketing strategies for tea products tailored to international markets, ensuring brand consistency and relevance in each region.Create targeted marketing campaigns, including digital marketing, print advertising, trade promotions, and point-of-sale activations, to boost brand awareness and product demand.Collaborate with the marketing team to ensure that product packaging, promotional materials, and communications are adapted to the cultural and regulatory needs of each export market.Position tea products effectively in key international markets, leveraging local consumer insights and market research.Export Compliance & Regulatory Management:Ensure all export activities comply with local laws and regulations in target markets, including product labeling, health claims, tariffs, and trade restrictions.Stay updated on the legal requirements for exporting FMCG products, particularly tea, to ensure smooth entry into new markets.Market Research & Consumer Insights:Conduct in-depth market research to understand consumer preferences, competitor activities, and market dynamics in different countries.Utilize insights to inform the development of export strategies, promotional campaigns, and product innovation.Analyze sales data and customer feedback to refine strategies and improve product offerings.Customer Relationship Management:Build and maintain long-term relationships with key export customers, including distributors, retail chains, and importers.Provide exceptional customer service to international clients, resolving any issues related to product quality, logistics, or marketing support.Negotiate terms, pricing, and contracts with distributors and customers, ensuring competitive pricing and profitability.Sales Forecasting & Budget Management:Develop accurate sales forecasts for international markets and monitor sales performance against targets.Prepare and manage the international sales and marketing budget, ensuring efficient allocation of resources for maximum ROI.Track and report on key performance indicators (KPIs), providing regular updates to senior management.Cross-functional Collaboration:Work closely with product development, production, and logistics teams to ensure timely delivery of products that meet international demand.Collaborate with finance and legal teams to ensure smooth customs and regulatory processes for exports.Coordinate with the supply chain team to manage stock levels, shipments, and delivery schedules for international orders.Trade Shows & Export Events:Represent the company at international trade shows, exhibitions, and other industry events to promote tea products and expand the export network.Engage with potential buyers, distributors, and partners at these events to drive new business opportunities.

Job Summary: The Sales Manager for FMCG will be responsible for overseeing and managing the sales activities of the company's consumer goods products within a designated region or market. This includes driving sales growth, developing and maintaining relationships with key customers and partners, and ensuring that the company's products meet consumer demand. The role demands leadership, strategic thinking, and effective team management to achieve sales targets, maximize profitability, and ensure market expansion. Key Responsibilities: Sales Strategy & Planning:Develop and implement effective sales strategies and business plans for the FMCG products.Forecast sales targets and ensure achievement of monthly/quarterly/annual sales goals.Conduct market analysis to identify new opportunities and areas for growth.Team Management & Development:Lead, motivate, and manage a team of sales representatives and executives.Provide training and guidance to sales teams to improve product knowledge and sales techniques.Set clear performance expectations and monitor sales team performance through regular reports and reviews.Customer Relationship Management:Build and maintain strong relationships with key retail partners, distributors, and customers.Address customer queries, issues, and complaints in a timely and professional manner.Conduct business reviews with customers to ensure satisfaction and identify opportunities for upselling or cross-selling.Market Penetration & Brand Visibility:Develop strategies to increase the companys market share within the assigned region.Ensure product availability, visibility, and shelf space in key retail outlets.Coordinate with the marketing team for promotional campaigns, discounts, and product launches to enhance brand awareness.Sales Reporting & Analysis:Prepare and submit detailed sales reports and forecasts to senior management.Analyze sales performance, track market trends, and competitor activity.Recommend pricing strategies and promotional offers based on market conditions and sales data.Budget Management:Manage sales budgets effectively, ensuring that costs are controlled while achieving sales targets.Monitor the allocation of resources for sales operations, ensuring optimal spending for maximum returns.Cross-Department Collaboration:Work closely with other departments (marketing, supply chain, finance) to ensure seamless product delivery and customer satisfaction.Provide feedback to product development and marketing teams about customer preferences and product performance.Compliance & Reporting:Ensure all sales activities comply with legal regulations and industry standards.Keep accurate records of all sales transactions and customer interactions.Education: Bachelor's degree in Business Administration, Marketing, or a related field (Master’s degree or MBA is a plus).Experience: Minimum of 5 years of experience in FMCG sales, with at least 2 years in a managerial role.Leadership Skills: Proven track record of leading and motivating sales teams to exceed targets.Communication: Excellent verbal and written communication skills, with the ability to interact with customers, partners, and internal teams effectively.Analytical Skills: Strong data analysis and problem-solving skills, with the ability to interpret sales figures and market data.Customer-Oriented: Ability to build and maintain strong relationships with customers and stakeholders.Negotiation Skills: Experience in negotiating deals, contracts, and pricing with distributors and retailers.Tech-Savvy: Proficiency in using sales software, CRM tools, and Microsoft Office Suite (Excel, Word, PowerPoint).Time Management: Ability to prioritize tasks, manage time effectively, and meet deadlines.Desirable Attributes: A self-starter with a results-driven mindset.Knowledge of the FMCG market and trends.Strong networking and relationship-building skills.Role & responsibilities Preferred candidate profile Perks and benefits