Job Description

Role & responsibilities Developed & executed an omnichannel CRM strategy to enhance the lifetime value of customers Led the onboarding of new marketing technology solutions to grow personalization & enhance customer experience leading to improved conversion rates Insightful analysis of campaigns & business trends to constantly improve ROI, frequency & retention Process improvement techniques through strategic recommendations for campaign optimizations Collaborate with internal & external stakeholders to identify & execute growth projects at business level Working on a strategic tier-wise loyalty program from inception to ensure heightened customer retention and brand advocacy Maintain and update the CRM system to ensure accurate and up-to-date customer data. Configure and customize the CRM platform to meet the needs of various business units, ensuring seamless integration with other systems. Analyze customer data to identify trends, preferences, and opportunities for personalized engagement. Generate reports and dashboards to track key CRM metrics such as customer acquisition, retention, lifetime value, and engagement rates . Develop and execute automated marketing campaigns using the CRM platform, including email marketing , SMS , and other communication channels. Personalize customer interactions through data-driven content, offers, and messaging. Monitor campaign performance and optimize based on data insights to improve ROI and customer response rates. Map out customer journeys to identify key touchpoints and opportunities for engagement. Collaborate with other teams, such as sales and customer service, to ensure a cohesive customer experience across all channels. Qualifications : Bachelors degree in marketing, Business Administration, Information Systems, or a related field. Minimum of 5+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools. Proficiency in using CRM reporting tools, SQL, and data visualization software is a plus. If Interested, Kindly reply with your updated resume at hetalyadav@torrentdiagnostics.com