Job Description

Job Title: Public Relations Officer (PRO) Location: PCMC - Working Days: 6 Days Working Job Summary: The Public Relations Officer (PRO) is responsible for building and maintaining a positive public image for the organization. They will develop and execute communication strategies to enhance brand awareness, manage media relations, and ensure the companys messages are effectively conveyed to the public and stakeholders. Key Responsibilities: Media Relations Develop and maintain strong relationships with journalists, editors, and media outlets. Respond to media inquiries and coordinate interviews, press releases, and media kits. Monitor media coverage and provide analysis. Public Relations Strategy Plan, implement, and manage PR campaigns to promote the organization's brand, products, or services. Draft and distribute press releases, speeches, and promotional materials. Organize press conferences, events, and other PR activities. Crisis Management Develop strategies for addressing negative publicity or crises. Act as a spokesperson during challenging situations, ensuring accurate and effective communication. Internal Communications Collaborate with internal teams to ensure consistent messaging across all platforms. Support employee communication initiatives to boost engagement. Social Media & Digital PR Oversee the organization’s online presence, including social media platforms. Create and curate content to enhance public engagement and awareness. Monitor online conversations and address reputational risks. Stakeholder Engagement Build and nurture relationships with key stakeholders, including government bodies, community leaders, and business partners. Represent the company at events, meetings, and conferences. Reporting & Analysis Track and measure the success of PR campaigns and provide regular reports to management. Analyze market trends and public perception to refine PR strategies. Qualifications and Skills: Educational Background: Master’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. Experience: 3+ of experience in public relations, media relations, or a similar role. Skills Required: Excellent written and verbal communication skills. Strong - interpersonal and networking abilities. Proficiency in social media management and digital marketing. Crisis management and problem-solving skills. Ability to work under pressure and meet deadlines.