Junior Brand Manager

Job Description

Role: Junior Brand Manager Location: Khar West (Mumbai) About YourHappyLife YourHappyLife is building India’s most complete, design-led, science-backed wellness company. Our products range from skincare to supplements, and our vision is simple: create products people swear by, and a brand they want to belong to. We’ve raised funding. We’re scaling fast. We’re launching new SKUs, reinventing our packaging, and refining our visual and verbal identity every single day. Brand matters here. A lot. This role isn’t about “posting content.” It’s about owning how the brand shows up. From the way we launch a product, to how we build recall on Instagram, to how our messaging converts. You will help shape that voice and that vibe. About the Role We’re hiring a Junior Brand Manager who’s not just efficient, they’re creative, thoughtful, and hands-on . You have a strong sense of what makes good content work . You’re obsessed with branding, visual storytelling, and what makes people click, save, buy, and remember. This is a role for someone who wants to create campaigns, not just coordinate them. Who wants to push the brand forward, not just maintain the status quo. What You’ll Own 1. Brand Content Calendar Build and manage the monthly calendar across campaigns, launches, and content themes Plan content across Reels, carousels, stories, paid ads, emailers, website banners, influencer drops Translate brand strategy into day-to-day creative direction 2. Campaign & Launch Execution Take product drops and turn them into campaigns, with hooks, messaging angles, and asset checklists Draft briefs for design, video, copy, and influencers Coordinate execution and ensure quality across all deliverables 3. Creative Ownership Evaluate creative objectively: what works, what doesn’t, and why Be confident suggesting edits, reworking hooks, or reframing the story Maintain high aesthetic and messaging quality across platforms, even in high-speed environments 4. UGC, Influencer & Community Content Plan and execute creator campaigns and influencer drops Curate and coordinate UGC integration into brand feeds, ads, and stories Help brief, guide, and manage internal and external content creators 5. Founder & Brand-Led Content Support founder-led shoots and storytelling (scripts, reels, product explainers) Help plan and prep shoot days: props, visuals, scripts, post-production flow Think about how to evolve our brand content, not just repeat it 6. Consumer & Cultural Feedback Loop Keep your ears to the ground: comments, DMs, reviews, competitor moves, new visual trends Identify what’s working, what’s getting saved, what’s converting, and why Use that insight to build smarter campaigns and better content 7. Brand Systems & Asset Management Maintain brand templates, guidelines, asset folders, and campaign trackers Help evolve and upgrade our visual and messaging systems Build scalable structures that help our creative team move faster and better Who You Are 5 years in a creative marketing or brand role (D2C, agency, or startup experience preferred) You’ve worked on campaigns, launches, or content for a consumer brand before You understand performance marketing creatives and have mastered them You’re proactive, creative, organized, and clear—someone who takes ownership You think like a content strategist and act like a campaign manager You have opinions on what’s working on Instagram, what makes a brand visually distinct, and how messaging can drive growth Skills That Matter Strong aesthetic judgment, you know good creative when you see it Ability to brief, manage, and review design and video output Comfort using Figma, Canva, Google Sheets, Notion, WhatsApp groups, and chaos Excellent writing, editing, and communication skills Clear thinking under pressure, you can juggle multiple deadlines and still ship great work Bonus: experience with influencer marketing or running shoots/content drops What Success Looks Like You consistently ship high-quality campaigns and content You make the team faster, clearer, and better You take ownership of problems before they become roadblocks You help evolve the brand’s visual and messaging system You grow into a creative leader who can eventually own entire verticals Show more Show less