Roles and ResponsibilitiesBrand marketing Handling Offline and Online marketing activitiesPlanning and executing marketing campaigns aimed at lead generation and brand buildingCreating and implementing strategies to promote the products Working with the sales team to develop pricing strategiesMonitoring and analyzing the effectiveness of marketing initiatives and campaigns.Preparing and presenting reports on marketing activities to senior managementManaging the production of promotional materials and marketing collateralOrganizing and attending events such as conferences, seminars, and exhibitionsCollaborating with external agencies and vendors as neededKeeping up to date with industry trends, competitors, and marketing toolsDevelop new business opportunities through relationship-building with potential clients Identify target markets and segments to focus on for sales growth.Collaborate with internal teams (Marketing, Operations) to develop strategies for acquiring new customers.Conduct market research to stay up-to-date on industry trends and competitor activity.Planning and executing PR plans & ground promotional activitiesImprove the quality of the company s voice via different online and offline channelsServe as a first contact person for all media & customer queriesWrite press releases, media announcements, speeches and other PR copyPrepare presentations for media briefings and other meetingsProvide effective crisis management solutions in times of needBuild and maintain targeted media lists and nurture relationships with key reporters (online and offline)Monitor and analyse the effectiveness of Social Media and PR campaigns and communicate insights to managementDesired Candidate Profile0-5 years of experience in Marketing & Public/Client Relations or related fieldStrong understanding of B2C/D2C marketing principles and practices.Should be well versed with social media as a consumer and promoter bothExcellent communication, presentation, and negotiation skills.Ability to work independently as well as part of a team environment.Presentable and Well Spoken