Job Summary: We are looking for an experienced and motivated SEO Specialist who excels in Technical SEO, On-page SEO, and Off-page SEO. This individual will work closely with the Development and Infra teams to implement best practices for SEO across the entire website. The ideal candidate will have a deep understanding of website design, HTML/CSS coding, site architecture, and how these factors relate to SEO. A strong knowledge of pay-per-click (PPC) strategies and the ability to improve website performance and speed is essential.Key Responsibilities:1. Technical SEO:Conduct thorough technical SEO audits of the website and implement required changes (fix crawl issues, structured data, internal linking, site architecture, canonical tags, etc.).Collaborate with the development and infra teams to optimize and troubleshoot technical SEO elements such as:Crawlability and Indexability: Ensuring search engines can crawl and index all critical pages, no blocking of essential pages (robots.txt, noindex tags, and nofollow tags).Site Architecture & URL Structure: Design logical website structure and optimize URL parameters to enhance user experience and SEO.XML Sitemaps: Ensure XML sitemaps are optimized for search engines.Mobile-First Optimization: Ensure the website is mobile-friendly and complies with mobile-first indexing requirements.Page Speed Optimization: Diagnose and resolve page speed issues by working with developers to optimize page loading times, minimize JavaScript/CSS, and implement lazy loading and server-side improvements.Core Web Vitals Optimization: Monitor and improve key user experience metrics like LCP, FID, and CLS.HTTPS Implementation: Ensure the entire website is served over HTTPS, promoting security and SEO ranking benefits.Redirects & Canonicalization: Correct any redirect issues and manage canonical tags for duplicate content management.Schema Markup: Implement and maintain structured data (schema.org) to improve rich snippet appearance in search results.2. On-page SEO:Conduct keyword research to identify opportunities for optimizing existing content and developing new content.Implement on-page SEO best practices, including meta tags (title, description), headings (H1, H2, etc.), image optimization (alt tags, file sizes), internal linking structure, and URL optimization.Improve content quality by ensuring proper keyword density, semantic optimization, and user engagement.Optimize landing pages for search engines and conversions by collaborating with the marketing team to align content with SEO objectives.3. Off-page SEO:Develop and execute off-page SEO strategies to increase domain authority through link-building efforts, outreach, and partnerships.Analyze competitor backlink profiles and identify new opportunities.Monitor backlink health and disavow harmful links as needed.Implement local SEO tactics where applicable to increase local business visibility.4. PPC Management:Manage and optimize Google Ads (PPC) campaigns to drive traffic and conversions.Collaborate with the marketing team to ensure the PPC strategy aligns with SEO efforts and broader digital marketing goals.Monitor and optimize keyword performance, ad copies, and landing pages for improved campaign performance.5. Collaboration with Development & Infra Teams:Work with the development and infrastructure teams to ensure SEO changes can be implemented effectively without disrupting website performance or usability.Ensure the seamless deployment of technical SEO updates, especially during site migrations or redesigns.Be proactive in identifying and solving technical challenges that could impact SEO.6. Reporting and Analytics:Use analytics tools (Google Analytics, Search Console, etc.) to monitor and report SEO performance, traffic, rankings, and other key metrics.Provide actionable insights and recommendations based on data to improve overall SEO performance.Set up dashboards for tracking KPIs, including but not limited to organic traffic, bounce rate, conversions, CTR, and rankings.Required Skills & Qualifications:Experience: 3+ years of proven experience in Technical SEO, On-page SEO, and Off-page SEO.Strong understanding of HTML, CSS, and website development technologies.Hands-on experience with SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.In-depth knowledge of PPC (Pay-per-click), particularly Google Ads.Experience with schema markup, rich snippets, and structured data.Strong knowledge of Core Web Vitals and strategies to improve them.Expertise in page speed optimization, working with developers to ensure a fast, efficient site.Understanding of website architecture and the ability to work closely with DevOps and Infra teams.Ability to implement technical fixes like redirects, canonical tags, and handling site migration.Strong analytical skills, with the ability to make data-driven decisions.Ability to communicate SEO findings and strategies clearly with cross-functional teams.Detail-oriented with a commitment to quality and continual improvement.Desired Skills:Knowledge of JavaScript SEO and working with single-page applications (SPA).Familiarity with server-side optimizations (e.g., CDN configurations, caching, etc.).Experience with WordPress, Shopify, or other CMS platforms and implementing SEO best practices within those platforms.Knowledge of A/B testing and conversion rate optimization (CRO) techniques.

UI Path Trainee & Junior DeveloperAbout the Role:We are looking for a UI Path Trainee & Junior Developer to join our automation team. This role is ideal for individuals passionate about Robotic Process Automation (RPA) and eager to build automation solutions using UI Path.Key Responsibilities:Learn and develop automation workflows using UI Path.Assist in designing, developing, testing, and deploying RPA solutions.Collaborate with business analysts and senior developers to understand automation requirements.Debug and optimize workflows for performance and scalability.Maintain proper documentation for developed bots and processes.Stay updated with UI Path best practices and industry trends.Requirements:For Trainee Role:Basic understanding of UI Path and RPA concepts.Knowledge of any programming language (Python, C#, Java, or VB).Strong analytical and problem-solving skills.Willingness to learn and adapt to automation technologies.For Junior Developer Role:6 months 2 years of experience in UI Path development.Hands-on experience with UI Path Studio, Orchestrator, and Robots.Understanding of selectors, data scraping, and workflow automation.Ability to integrate UI Path with APIs and databases.Familiarity with version control (Git) and debugging RPA processes.Preferred Skills:Certification in UI Path RPA Developer is a plus.Experience with SQL, REST APIs, and web automation.Exposure to Agile methodologies and CI/CD processes.

Key Responsibilities of a DevOps Professional for CI/CD Configuration 1. Pipeline Design & Setup: Design and implement scalable CI/CD pipelines with tools like Jenkins, GitLab CI, or GitHub Actions. 2. Infrastructure Automation: Use IaC tools (Terraform, Ansible) to provision and manage infrastructure. 3. Code Quality & Testing: Integrate automated builds, testing, and static code analysis into the pipeline. 4. Environment Configuration: Manage dev/staging/production environments and secure secrets. 5. Containerization: Use Docker and orchestration tools (Kubernetes) for containerized deployments. 6. Monitoring & Logging: Implement tools like Prometheus, Grafana, and ELK for monitoring and debugging. 7. Security: Enforce security best practices and compliance checks in the pipeline. 8. Documentation & Collaboration: Document processes, train teams, and ensure smooth collaboration. 9. Optimization: Continuously review and improve pipeline performance. 10. Incident Management: Automate rollback mechanisms and ensure pipeline reliability.

Core SQL Skills:(Ms Sql) 5+ year :(Must have skills)Advanced querying (complex joins, subqueries, CTEs, window functions).Stored procedure, function, and trigger development.Error handling and transaction management.Dynamic SQL.Working with various data types (including XML, JSON, and spatial data).Data Manipulation Language (DML):Efficient INSERT, UPDATE, DELETE, and MERGE statements.Understanding of data integrity constraints.Data Definition Language (DDL):Creating and modifying tables, views, indexes, and other database objects.Understanding of database schemas and normalization.Database Design and Architecture:Relational Database Design:Normalization and denormalization principles.Entity-relationship modeling (ERD).Data warehousing and OLAP concepts (if applicable).Database Object Design:Designing efficient and maintainable stored procedures, functions, and triggers.Understanding of indexing strategies.Implementing database security.Database Architecture:Understanding of the different SQL server editions and their capabilities.Understanding of high availability and disaster recovery concepts.Performance Optimization:Query Optimization:Analyzing query execution plans.Identifying and resolving performance bottlenecks.Index tuning and management.Understanding of statistics and their impact on query performance.Database Performance Tuning:Monitoring and optimizing database server performance.Understanding of SQL Server Profiler and Extended Events.Understanding of resource management.SQL Server Agent's Role:Automation:SQL Server Agent is the job scheduling and alerting service in SQL Server. It enables developersto automate routine database tasks, reducing manual effort and ensuring consistency.Key Functions:Scheduling jobs (e.g., backups, index maintenance, data imports).Monitoring database events and sending alerts.Executing T-SQL scripts, operating system commands, and other tasks.Skills Related to SQL Server Agent:Job Creation and Management:Ability to create and configure SQL Server Agent jobs.Defining job steps, schedules, and notifications.Understanding of different job step types (T-SQL, operating system command, PowerShell).Scheduling:Proficiency in creating flexible job schedules (e.g., daily, weekly, monthly, recurring).Alerting and Notifications:Setting up alerts to notify administrators of database events (e.g., errors, performance issues).Configuring notifications (e.g., email, pager) for job status and alerts.Troubleshooting:Analyzing job history and logs to troubleshoot job failures.Identifying and resolving issues related to job scheduling and execution.Soft Skills:Problem-solving: Ability to analyze and resolve complex database issues.Communication: Clear and effective communication with developers, analysts, and otherstakeholders.Teamwork: Ability to work effectively in a team environment.Attention to detail: Meticulous attention to detail in database design and development.Continuous learning: Staying up-to-date with the latest SQL Server features and technologies.When considering SQL Server Agent in the context of a SQL Server database developer's skills,it's crucial to understand how it's used for automating database tasks. Here's how it fits into theskillset:Good to have skills - PostgreSQL,MySQL ,NoSQL ,SSIS ETL Tool

Skills Required: Python, R, Statistics, Machine Learning, Deep Learning, Cluster Regression, Generative AI (GenAI)Responsibilities:Assist with the development, testing, and deployment of AI/ML models, including Generative AI (GenAI) solutions.Brainstorm and implement solutions by referencing research papers, scholarly articles, and industry best practices.Perform data mining using state-of-the-art methods to extract insights and enable predictive analytics.Process, cleanse, and verify the integrity of datasets, ensuring their usability for accurate analysis and model training.Conduct error analysis for demand, wind, and solar forecast models to identify and implement enhancements.Carry out manual computations for demand, wind, and solar forecasts, complementing automated systems when necessary.Perform in-depth analysis to uncover insights and solve complex problems within the renewable energy domain.Understand and optimise forecasting models using R and Python programming.Design and implement new scripts in R and Python to automate tasks and improve operational efficiency.Develop Generative AI applications, including scenario generation, predictive modelling, and domain-specific innovations.Collaborate with cross-functional teams to integrate GenAI solutions into forecasting workflows.Update project status for self-assigned tasks daily, ensuring clear communication and project alignment.