Job Overview: We are seeking an experienced and results-driven Senior Manager of Digital Marketing to lead our digital marketing efforts and strategies. The ideal candidate will have a deep understanding of digital marketing channels, excellent leadership skills, and a strong track record of driving growth through online platforms. Collaborate with other departments to ensure a seamless and effective digital marketing strategy that aligns with business goals. Key Responsibilities:- Analytics Reporting: Use tools like Google Analytics, SEMrush, or similar platforms to monitor website traffic, track campaign performance, and derive actionable insights.Generate monthly reports on KPIs such as ROI, customer acquisition, website traffic, conversion rates, and engagement metrics.Recommend improvements and adjustments based on data-driven insights. Paid Media PPC Campaigns: Manage and optimize paid media strategies (Google Ads, Facebook Ads, etc.) to increase brand visibility and lead generation.Continuously analyze and adjust bids, keywords, ad copy, and targeting to maximize ROI. Branding Online Presence: Ensure all digital marketing activities reflect the brand s identity, values, and messaging consistently across platforms.Monitor competitors and industry trends to keep the brand competitive in the market. Collaboration Leadership: Work closely with cross-functional teams (sales, product, design) to ensure alignment with overall marketing and business goals.Lead, mentor, and manage a team of digital marketers and agencies, ensuring the successful execution of digital marketing campaigns. Budget Management: Develop and manage the digital marketing budget, ensuring cost-effective use of resources and optimization of ad spend.Track expenditures and ensure that digital marketing campaigns are delivered within budget Experience: More than 5 years of experience in digital marketing, preferably in a managerial role.Proven experience managing multi-channel campaigns (SEM, SMO,email marketing, Market place marketing etc.). Technical Skills: Strong knowledge of Google Analytics, SEMrush, Hootsuite, or similar marketing tools.Familiarity with content management systems (WordPress, Shopify, etc.) is an advantage.Proficiency in paid search and display ads (Google Ads, Facebook Ads, LinkedIn Ads, Emailer ads, Programmatic Ads Content syndication ads etc.). Key Competencies: Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent written and verbal communication skills.Creativity and an eye for design to ensure visually appealing campaigns.Strong project management skills with the ability to manage multiple campaigns and deadlines.Knowledge of current digital marketing trends and best practices. Personal Attributes: Innovative: Always looking for new ways to improve and enhance digital marketing strategies.Strategic Thinker: Able to see the big picture while focusing on the details of execution.Collaborative: Comfortable working in a team environment and leading cross-functional initiatives.Results-Driven: Focused on achieving KPIs and measuring success against clearly defined goals.Customer-Centric: Passionate about understanding customer behavior and delivering personalized experiences.