Lead Business Development

Job Description

Roles Responsibilities: Identify and generate new business opportunities through comprehensive market research, networking, and targeted cold calling. Stay updated on industry trends, competitors, and market conditions to adjust strategies and remain competitive. Develop, execute, and manage targeted email marketing campaigns to generate leads, nurture prospects, and drive sales. Create compelling content and design email sequences that resonate with potential clients.Craft personalized cold emails to engage prospects, initiate conversations, and set up meetings. Utilize A/B testing to optimize open rates, response rates, and conversions.Develop and maintain strong relationships with potential and existing clients. Prepare and deliver proposals, negotiate terms, and close deals to achieve and exceed sales targets. Track and analyze the performance of email campaigns and manage interactions with potential clients using CRM tools. Ensure a seamless transition of leads through the sales funnel. Conduct presentations and product demonstrations to prospective clients, showcasing the value of our IT services and solutions. Work closely with the marketing team to create and execute effective lead generation campaigns, leveraging insights from email marketing performance. Provide regular reports on sales activities, pipeline status, campaign performance, and forecasts to senior management. Use analytics to refine strategies and improve campaign outcomes. Participate in industry events, conferences, and trade shows to represent the company and network with potential clients. Qualifications : Education: Bachelor s degree in Business Administration, Marketing, or a related field. Experience: 5 to 8 years of proven experience in business development, sales, email marketing, and cold emailing, preferably within a service-based IT company. Technical Skills: Proficiency in email marketing platforms (e.g., Gmass, Apollo), CRM tools (e.g., Salesforce, Zoho CRM), and data analytics tools. Sales Track Record: Proven track record of achieving and exceeding sales targets. Communication Presentation: Excellent communication, negotiation, and presentation skills. Client Relationship: Strong ability to build and maintain client relationships. Analytical Mindset: Strong analytical skills for interpreting data and optimizing campaigns. Self-Motivation Adaptability: Ability to work independently in a remote environment, adapt to changing market conditions, and manage time effectively. Willingness to Travel: Ability to travel as required to meet with clients and attend industry events.