Lead-Content Marketing

Job Description

Title: Lead - Content Marketing Experience: 3 to 6 years Location: Pune We at Accelirate , are seeking a dynamic Content Marketer. As a critical member of the marketing team, you will help build a steady cadence of rock-solid content for all stages of the funnel. The successful candidate in this role will be a self-starter who's passionate about creating engaging, valuable content for both senior business decision makers as well as practitioners in the AI and Automation industry; is an amazing storyteller; and will have a passion for scaling for our next exciting phase of growth journey. KEY RESPONSIBILITIES: Work with the SME and content team to implement the multi-channel content strategy by crafting content that drives thought leadership and customer acquisition. Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, social, video, etc.). Drive effective and creative content that incites engagement and grows audiences. Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints. Maintain a functional content calendar and ensure style, quality, and tone consistency. Leverage data to set goals, measure success, and refine content strategy. Hands-on with various tools and trends to optimize and measure performance, meet content KPIs and improve ROI. REQUIREMENTS: Have at least 4 years of hands-on content marketing experience (preferably from AI and Automation background) Strong writing skills with a diverse portfolio of published work. Creative and strategic thinker with a proactive approach. Knowledge of SEO, web traffic metrics, and demand generation tools. Passionate about storytelling and staying abreast of industry developments and incorporating them into content strategies. Passionate content creator with experience in engaging and impactful content in a variety of mediums. Must have experience in social media management to help us grow and engage our audience effectively across platforms through innovative ideas.