Lead, Conversion Rate Optimisation Specialist

Job Description

We are looking for a detail-oriented and data-driven Conversion Rate Optimization (CRO) Specialist to join our marketing team in Bengaluru at WeWork India. In this role, you will be responsible for increasing the conversion rates of our website, landing pages, and other owned channels. Having Email, WhatsApp, SMS campaign experience is a desirable and added advantage. Using data analysis, A/B testing, user feedback, and industry best practices, you will help optimize user journeys and enhance the online customer experience to drive better business outcomes. As part of this role you will be reporting to the Head of Growth Marketing. Key Responsibilities: Conversion Optimization: Analyze and identify conversion opportunities across our digital properties (websites, landing pages, apps) to improve customer acquisition, retention, and engagement A/B Testing & Experimentation: Design, implement, and analyze A/B tests, multivariate tests, and other experimentation strategies to optimize website performance Data Analysis & Reporting: Utilize web analytics tools (e.g., Google Analytics, MoEngage, etc.) to track user behavior and KPIs, identify trends, and generate insights that inform optimization strategies UX/UI Collaboration: Work closely with UX/UI designers to enhance website layouts, navigation, and overall user experience to remove friction points that hinder conversions Customer Journey Optimization: Map customer journeys and optimize conversion paths, from first touchpoint to final purchase or goal completion Personalization & Targeting: Develop and implement strategies for personalization, segmentation, and targeted content to increase conversion rates for specific audience groups Collaboration: Partner with cross-functional teams including Marketing, Product, and Tech to align CRO efforts with broader business goals and initiatives Performance Monitoring: Continuously monitor, analyze, and report on conversion metrics and suggest actionable recommendations to improve performance Market Research & Trends: Stay up-to-date on the latest CRO trends, techniques, and tools, competition strategies and provide recommendations on how they can be applied to improve conversion rates Education level and desired qualifications: 5-7 years of proven experience as a Conversion Rate Optimization (CRO) Specialist, Digital Marketer, or similar role with a strong focus on data-driven optimization Proficiency in A/B testing platforms (e.g., Optimizely, MoEngage, Adobe Target) Strong analytical skills with experience using web analytics tools such as Google Analytics, Adobe Analytics, etc. Familiarity with website and landing page optimization techniques Experience working with CMS platforms (e.g., WordPress, Sanity) and HTML/CSS/Javascript basics for testing and optimization Knowledge of UX/UI design principles and their impact on conversions Ability to interpret data, translate findings into actionable insights, and effectively communicate them to stakeholders Strong understanding of customer behavior, funnels, B2B purchase behaviour Exposure to running email, whatsApp & SMS campaigns to generate leads, up-sell, X-sell Excellent problem-solving, organizational, and communication skills Ability to collaborate across multiple teams in a fast-paced, results-oriented environment