Lead Digital Marketing

Job Description

Agra Full time Experience: 10 15 years Location: M.G Road, Agra Job Type: Full time Job Description: We are seeking a seasoned and dynamic professional to join our team as a Lead Digital Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand. The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high performing team. Roles and Responsibilities: 1. Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with business goals. Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge. 2. Team Leadership: Lead and mentor a team of digital marketing professionals. Foster a collaborative and innovative team culture. 3. Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing. Ensure campaigns are aligned with brand messaging and objectives. 4. Performance Analysis: Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns. Provide insights and recommendations for continuous improvement. 5. Budget Management: Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI. Monitor spending and adjust budgets based on performance trends. 6. Cross Functional Collaboration: Collaborate with cross functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives. Coordinate with external agencies and partners as needed. 7. Brand Building: Drive brand awareness and loyalty through effective digital marketing strategies. Ensure brand consistency across all digital channels. Qualifications: 1. Education: Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus. 2. Experience: Minimum of 8 10 years of experience in digital marketing with a proven track record of success. Previous experience in a leadership or managerial role. 3. Strategic Thinking: Ability to think strategically and develop innovative digital marketing strategies. 4. Team Leadership: Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals. 5. Analytical Skills: Strong analytical and data interpretation skills for performance analysis and decision making. 6. Communication Skills: Excellent written and verbal communication skills. Ability to communicate complex digital marketing concepts in a clear and concise manner. 7. Adaptability: Ability to adapt to changes in the digital marketing landscape and implement best practices.