Lead Generation & Market Research Executive

Job Description

Job Title: Lead Generation & Market Research ExecutiveCompany: Multiplier AILocation: Madhapur, Hyderabad (Onsite)Industry: B2B Export Marketplace / International Trade / Market IntelligenceExperience: 1–3 years preferredDepartment: Growth & Business DevelopmentReports To: Founder / Business Development Manager 🌍 About Terra SourcingTerra Sourcing is a fast-growing B2B export marketplace that connects verified Indian exporters with global importers across sectors like agriculture, food processing, chemicals, textiles, and more. By combining AI-driven market research, lead verification, and automation tools, we help businesses unlock global trade opportunities, reduce risks, and drive export growth at scale. We work with exporters, trade promotion councils, and international buyers to build a trusted digital ecosystem for cross-border commerce. 🎯 Role OverviewWe are looking for a proactive Lead Generation & Market Research Executive to drive top-of-the-funnel growth. This dual-role position involves researching international markets, generating qualified leads, and supporting our outreach efforts to connect with genuine buyers and sellers globally. ✅ Key Responsibilities🔹 Lead GenerationIdentify and generate qualified B2B leads (importers/exporters) through LinkedIn, directories, trade portals, and databases.Conduct outreach via email, LinkedIn, and WhatsApp to schedule product demos and engagement calls.Manage and nurture leads using CRM tools, ensuring accurate tracking and follow-up.Support lead verification efforts using Terra Sourcing’s internal frameworks. 🔹 Market ResearchConduct product-wise and region-wise export research using tools like Trade Map, DGFT, ITC, and government portals.Prepare market opportunity reports and intelligence briefs for exporters across categories.Assist in creating databases of global buyers, market trends, and trade regulations.Track competitor platforms, pricing models, and marketing strategies to support strategic decisions. 📊 Key Performance Indicators (KPIs)KPI TargetMonthly Revenue Support ₹1,00,000+ via qualified leadsQualified Leads Generated 500+ per monthDemos Scheduled Minimum 20 per monthVerified Contact Accuracy ≥90% accuracy in lead listsResearch Reports Supported 4–5 product/category insights/month 🔧 Required Skills & Experience1–3 years of experience in lead generation, market research, or B2B sales Strong knowledge of trade research tools (Trade Map, DGFT, UN Comtrade, APEDA, etc.) Comfortable with LinkedIn Sales Navigator, Google Sheets, and CRM tools (e.g., Zoho, HubSpot) Excellent written and verbal communication skills Strong attention to detail and the ability to work with large data sets 🌐 Bonus Skills (Preferred, not mandatory)Experience working with exporters, EPCs, or trade councils Familiarity with tools like Apollo, Ubersuggest, SEMrush, or ChatGPT for outreach Basic knowledge of international trade documentation and regulations 💼 What You’ll GetWork directly with the leadership of a high-growth B2B startupBe part of India’s mission to boost global exportsFlexible work environment with real ownership of projectsExposure to AI-driven tools in export enablementCompetitive salary + performance-based incentives