Lead Generation Specialist

Job Description

Job Description for Lead Generation: Prospecting & Research: Identify potential clients through online research, social media, and industry databases. Cold Outreach: Execute targeted cold email and LinkedIn campaigns to engage prospects. Lead Qualification: Assess and qualify leads based on defined criteria before passing them to the sales team. Content & Strategy Coordination : Work closely with the team to optimize outreach strategies and improve conversion rates. Follow-ups: Nurture leads with consistent follow-ups via email, calls, and messages. Performance Tracking: Monitor and analyse lead generation efforts, reporting on key metrics and suggesting improvements. Requirements: Experience: 3-6 years of experience in lead generation, preferably in digital marketing services. Communication Skills: Strong verbal and written communication skills in English. Tech Savvy: Familiarity with LinkedIn Sales Navigator, email marketing tools, and lead scraping techniques. Analytical Mind-set: Ability to analyse campaign performance and optimize strategies. Self-Motivated : Ability to work independently and meet lead generation targets. Knowledge of Digital Marketing: Understanding of SEO, PPC, and social media and web development marketing is a plus. Show more Show less