Lead Generation Specialist

Job Description

Profile : Lead Generation Executive Experience : 1 to 2 years Location : Mohali (Punjab) 1. Plan, execute, and optimize paid marketing campaigns (Google Ads, Meta Ads, etc.) 2. Create and manage targeted email marketing campaigns to nurture and convert leads 3. Perform keyword research, A/B testing, audience targeting, and ad copy optimization 4. Monitor campaign performance and adjust strategies to improve lead quality and cost-efficiency 5. Generate weekly performance reports and track key KPIs 6. Collaborate with the sales team to align on lead qualification criteria 7. Stay updated on the latest digital marketing trends and tools Job Types: Full-time, Permanent Pay: ₹12,376.65 - ₹28,600.00 per month Benefits: Paid sick time Schedule: Day shift Work Location: In person