Lead Generation Specialist

Job Description

Research and identify potential prospects (product leaders, C-suite executives, and senior managers) using LinkedIn and other sources. 1-3 years of experience in lead generation, business development, or sales outreach (preferably in B2B, publishing, or media). Conduct strategic outreach via LinkedIn messages, emails, and follow-ups to initiate conversations. Strong expertise in LinkedIn prospecting and professional outreach. Engage prospects effectively,Maintain an organized lead database, track interactions, and optimize outreach strategies Decent written and verbal communication skills Collaborate with the tech journalist team to align outreach efforts with ongoing initiatives. Self-driven, organized, and results-oriented. Stay updated on product management trends to craft compelling outreach messaging. Familiarity with Google sheet management