Lead Management Executive

Job Description

Role & responsibilities Manage and track incoming leads from various sources (website, email, campaigns, third-party platforms). Qualify leads based on defined criteria and assign them to the appropriate sales representatives. Ensure timely follow-up on leads through calls, emails, or CRM workflows. Maintain accurate and up-to-date records of all lead activities in Google drive or any other CRM Monitor lead conversion and response rates to improve lead-handling processes. Coordinate with marketing to provide feedback on lead quality and campaign effectiveness. Prepare regular reports and dashboards on lead status, conversion metrics, and pipeline health. Re-engage cold or inactive leads via nurture campaigns or personalized outreach. Support lead segmentation, scoring, and categorization based on business needs. Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. 1–3 years of experience in lead management, CRM, or a related customer-facing role. Strong knowledge of CRM platforms (e.g., HubSpot, Salesforce, Zoho). Excellent communication and organizational skills. Ability to work independently and manage multiple priorities. Analytical mindset with attention to detail. Preferred candidate profile Familiarity with lead scoring models and CRM automation tools. Experience in B2B or B2C lead funnels, depending on industry. Proficiency in Excel/Google Sheets and reporting tools. Understanding of digital marketing and sales funnels. Compensation & Benefits: Competitive base salary with performance incentives. Health and wellness benefits (based on company policy). Paid time off and holidays. Opportunities for professional growth and internal mobility