Job Description

Job Summary: The Lead - Creator Growth will be responsible for identifying different creator segments, optimizing their growth, and leading a team focused on retention and management. This role will drive community engagement, streamline onboarding-to-growth processes, and ensure creator success through data-driven strategies. The ideal candidate has a deep understanding of social media, affiliate marketing, and creator ecosystems, coupled with strong leadership and analytical skills. Key Responsibilities: Identify different creator segments by analyzing behavior and data points, setting up an algorithm-driven process for rapid growth. Develop acquisition strategies: Where to onboard? Who to onboard? How to onboard? Lead and motivate a team of 10-20 retention managers, creating structured workflows for daily operations. Establish a creator consulting process with the team of retention managers to efficiently manage a large volume of creators through a one-to-many approach. Research, develop and implement training modules, webinars, and activities to scale up creators efficiently. Design and manage the end-end process from creator onboarding, growth, and retention until they transition to the Key Account Management (KAM) team Build and maintain strong relationships with creators to foster trust and long-term engagement. Integrate affiliate marketing insights with social media analytics to help creators optimize their growth in both areas. Oversee community management for 20k+ creators, balancing personalization with automation to enhance engagement and retention. Collaborate across teams, including Tech, Product, and Strategy, to refine creator engagement processes. Meet and exceed monthly targets for creator identification, retention, and growth The ideal candidate would be: A first-principles thinker, action-oriented, and data-driven in decision-making. Experimentative and creative problem solver, thriving in ambiguous situations Someone with an ownership mindset, who is result-driven and proactive. Experienced in building something from scratch, with an entrepreneurial and strategic mindset. Qualifications & Requirements: Master's degree in Business, Marketing, Analytics, or a related field from a tier 1 college 3-7+ years in marketing, growth, or product roles. Hands-on experience in building and scaling processes from scratch Strong problem-solving skills with a resourceful and adaptable mindset Startup experience is a plus Proven leadership ability Strong analytical skills with experience in data analysis tools (Excel, Tableau, etc.). Exposure to business strategy, brand positioning, and problem-solving frameworks. Proficiency in social media analytics tools to track performance metrics Experience in community building and influencer relationship management Familiarity with A/B testing, experimentation, and iterative optimization Strong communication skills to collaborate with cross-functional teams