Develop and implement sales and marketing plans to achieve company targets and goals Identify potential customers, generate leads and follow up with them to secure new business opportunities Build and maintain relationships with existing customers to maximize retention and identify opportunities for upselling or cross-selling Research and analyze market trends and competitor activity to develop effective marketing strategies Collaborate with cross-functional teams, including product development, operations, and customer service to ensure that customer needs are met Prepare and deliver presentations, proposals, and quotes to potential customers Attend trade shows, conferences, and other events to promote the company's products and services Conduct market research to identify new products, services, and features that could increase sales and profitability Monitor sales performance and provide regular reports on progress towards achieving sales targets Excellent communication and interpersonal skills Strong analytical and networking skills