Manager - Brand / Marketing

Job Description

Responsibility: - Experience of B2B SAAS platform is preferred - Overall marketing strategy for given product. - Coordinate product promotion for existing / new products. - Brand strategy, product & profitability study. - Current product performance, need gap analysis . - Segment market potential. - Market research & study for entering new segments with existing & new products. - Leading events as a channel at Shiprocket. - To support the brand lead in all activities related to the brand, specifically - Compilation of all brand and competitor related information - Marketing communication & product planning - Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc. Skills Required: - Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process. - Exposure to media planning. - Deep knowledge of both planning and executing owned events - Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals. - Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign. - Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.