Manager - Content

Job Description

Get to know us better We are Gera Developments Private Limited (GDPL), a brand known by our five-decade history as one of the pioneers in the Real Estate business in Pune. Innovation, transparency, and enhanced customer experience is how we have created award-winning, premium residential and commercial projects in Pune, Goa, Bengaluru, and California. We live and work by “Let’s Outdo”, a philosophy that defines everything we do to raise the standards of Real Estate in the country. There are many ‘firsts’ that stand to our credit. Way back in 2004, we introduced India’s first 5-year Warranty on Real Estate, that RERA mandated only in 2017. We then introduced India’s first and only 7-year warranty in Real Estate. In 2014, we designed and launched the award-winning ChildCentric® Homes, which revolutionised the Real Estate sector for both, the developer, and the home buyer. IntelliplexesTM, SkyVillasTM, and The Imperium series are our other highly successful product lines. In our 50th Year, we launched yet another first-of-its-kind industry initiative—Gera’s Home Equity Power—a means to provide financial flexibility to customers to meet financial emergencies. How the world sees us It has been an honour to be recognised as an innovative business leader, and an employer to build a career with by some of the best talent in the country. We’re the only Real Estate company to be recognised in the top 10 mid-size organisations six times in a row by the Great Places to Work® Institute, and we continue to feature amongst the Top 50 Great Mid-Size WorkplacesTM 2024 in India. In 2024, we have also been proudly recognised as one of India’s Best WorkplacesTM in Real Estate, and India’s Best WorkplacesTM in Building a Culture of Innovation for All. As we raise the bar on service orientation, product innovation, real estate marketing, and brand building, we are consciously creating a workplace where our employees achieve new heights in their areas of expertise. Our people-forward culture How did we achieve this? By cheering for our outdoers. We care about our people, and invest in their success. We cultivate a culture of innovation, inclusiveness, high growth and rewards, inspiring our employees to challenge themselves, and besting their own past performance to achieve their professional goals and their self-development objectives. Role Overview: We are seeking a dynamic and creative Manager – Content to strengthen our brand presence in the real estate sector. The ideal candidate will be a content writing specialist with a strong understanding of branding, digital engagement, and internal and external communication. You will play a pivotal role in building consistent brand messaging across channels and providing creative and content support to key customer-facing teams. Key Responsibilities: Content Creation & Management Develop compelling content for social media, website, emailers for both internal and external stakeholders. Content Distribution - Planning and executing content distribution across various channels, including email, database marketing etc. Support senior leadership in the management of their digital footprint and PR initiatives. Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets. Manage and execute content calendars in collaboration with the digital agency. Branding & Communication Support the Communication Lead in planning and executing communication strategies aligned with business goals. Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables. Coordinate and support public relations (PR) activities including drafting press releases and managing agency relations. Management & Reporting Work closely with internal departments to understand communication needs and provide brand-aligned creative support. Collaborate with external partners including creative agencies, PR firms, and freelancers for content and campaign execution. Maintain periodic reports on branding initiatives, campaign effectiveness, and content performance. Internal Communication Assist in developing internal newsletters, announcements, and campaigns that foster employee engagement and reflect the brand voice. Partner with HR and leadership to drive internal branding initiatives. Creative & Strategic Support Provide creative collaterals for customer-facing teams to enhance customer experience post-possession and during leasing. Ideate and execute campaigns that highlight the brand’s values and the customer promise. Requirements: 5–8 years of experience in content writing or marketing communications. Strong written and verbal communication skills with a flair for storytelling. Hands-on experience with social media content, PR communication, and leadership messaging. Ability to manage multiple projects and stakeholders across functions. Collaborative mindset with attention to detail. Show more Show less