Manager-Go-To-Market(GTM)

Job Description

Job Summary We are looking for a strategic and execution-focused Go-to-Market Manager to lead the planning and rollout of smartphone and IoT device launches. This role will coordinate cross-functional teams to ensure successful market entry, competitive positioning, and sustained product growth across channels. Key Responsibilities:Go-to-Market Strategy:Develop and execute GTM plans for smartphones and IoT devices in alignment with business goalsDefine target segments, pricing strategy, value proposition, and launch timelinesCross-functional Leadership:Collaborate with product, sales, marketing, and retail, teams to ensure organized launch executionAct as the central point of contact across functions for each product launchMarket & Competitor Analysis:Track market trends, consumer insights, and competitor activities to inform GTM strategy.Support pricing and positioning decisions with data-backed recommendations.Product Readiness:Coordinate pre-launch readiness including inventory, POS materials, training, and channel enablement.Align with product and supply teams on availability and timelines.Campaign Management:Plan and execute launch campaigns (ATL/BTL/Digital) in collaboration with the marketing team.Drive awareness, consideration, and sales through multi-channel outreach.Sales Enablement:Develop sales tools, decks, product training, and FAQs for internal teams and channel partners.Monitor sell-through and adjust tactics post-launch.Post-launch Performance Tracking:Track KPIs including sell-in, sell-through, share, awareness, and customer feedback.Provide insights for continuous improvement. Qualifications & ExperienceBachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred)5–8 years of experience in product marketing, category management, or GTM roles—preferably in smartphones, consumer electronics, or IoT Other Requirements:Strong understanding of the tech ecosystem and consumer trends in mobility and connected devicesProven ability to manage multiple launches and cross-functional coordinationData-driven mindset with strong analytical skillsExcellent communication, presentation, and stakeholder management skillsExperience in managing Ecommerce platform & channel marketingFamiliarity with local market