Job Description

As part of the Consumer Marketing Insights team, your primary focus will be to drive category and consumer understanding in the organization. This would include usage, attitudes, brand choices and positioning for our core brands. You will drive strategic insights spaces as well as be SPOC for brands in the portfolio. What would be the responsibilities for this role? Develop in-depth consumer and category understanding - Maximise learnings from segmentation and usage studies. These will be required across demographic and behaviour cohorts What are the barriers to consumption growth (eg how can we drive more frequent brushing in rural and night brushing in urban) Brand Choices/ Nuances Of Imagery/ What Is Expertise- How do consumers perceive different brands, why do they choose different brands across time (repertoire) How can we build brand assets/ how do consumers think of expertise in the context of brands Brand insights- For the portfolio of assigned brands, drive specific projects depending on the business need (concept Flesh out brand spaces that can be leveraged by creatives and campaigns What does the ideal candidate profile look like? Required 5+ years of overall experience in CMI and research, ideally in CPG or similar categories, with a focus on brand strategy, innovation, and communication Min 3 years in CMI in marketing organisation Experience in both quantitative and qualitative research across a diverse toolbox of research methodologies Preferred Experience in scoping, implementing and delivering insights initiatives guiding business decisions regarding innovation, communication strategy and go-to-market execution