MANAGER-MARKETING (BTL) & DIGITAL MARKETING – MARKETING

Job Description

JOB TITLE: MANAGER-MARKETING (BTL) & DIGITAL MARKETING – MARKETING JOB PROFILE CODE: CDJ0027 LOCATION: Connaught Place, New Delhi JD – MANAGER-MARKETING (BTL) & DIGITAL MARKETING – MARKETING Responsible for executing communication offers & creatives for ATL & BTL collaterals with approvals in place. Responsible for mapping all BTL & ATL activities regionally & locally over calendar and allocating to respective sales executive to generate maximum footfalls. Responsible to perform and manage on ground teams to execute activities like: pamphlets News Paper Insertion, kiosk, pamphlet distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements through e-rickshaw or other modes, banners on the back of auto rickshaws, local celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local schools, corporate etc. Responsible for generating daily reports of activity planned & executed. Weekly reports of footfall or sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and justification of ROI (as per budgets). Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand activation program. Responsible for Agency Management and local outsourced executives/bodies related to marketing activities. Ready to Work with other departments to get Camps and few other activities arranged. Activating and optimising Sponsored Ads (Lead generation & Brand awareness) on Facebook and Instagram, for all the ClearDekho store locations. Thereby, Driving sales via social media channels. Curating the campaigns based on Seasonality, Sales offers etc. Experimenting and implementing innovative digital marketing strategies, tools and best practices to improve ROAS consistently. Ideation, strategizing, and implementation of Digital Campaigns to ensure organic traction and a consistent increase in the follower metrics. Managing ClearDekho social media platforms i.e. Facebook, Instagram, LinkedIn daily posting activities which includes creating content strategy, creative designing and posting. Managing Influencer Marketing – finalising and mapping micro and nano influencers and getting the content (reels, posts, pictures) created, approved and posted on social media platforms. Working with the retail sales team to coordinate marketing campaigns, ensuring the same communication on both digital and print activities. Selection, Categorising and helping in photo shoots of the products for social media. Tracking marketing metrics and analysing digital data to measure marketing success. Measuring and analysing campaigns’ success using data and analytics tools and sending work reports. Doing other assignments as advised from time to time by the management or reporting manager. Following the other/further details of the above duties may be advised separately, as per need. Eligibility Any Graduate/Post Graduate with 5 years or above of relevant experience. Should have experience of executing communication offers & creatives for ATL & BTL. Knowledge in experimenting and implementing innovative digital marketing strategies, tools and best practices to improve ROAS consistently Salary (CTC): Best in the Industry DROP YOUR RESUME HERE Drop Here Show more Show less