Job Description

* Job Title Manager Marketing Department / Division Marketing External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) PR/ Advertising agencies Digital Marketing platforms Influencers / Bloggers Vendors Retailers / Brand Marketing team Minimum Qualification (i.e education, training etc.) Bachelor s degree in marketing or related field: A degree in Marketing, Communications, or a related field is preferred, with a strong understanding of marketing principles and practices. 6+ years of experience in digital marketing leadership: Proven experience in leading digital marketing teams and developing and executing successful digital marketing strategies. Minimum Experience Strong understanding of digital marketing channels: In-depth knowledge of digital marketing channels, including social media, email, search engine marketing, and online advertising. Excellent leadership, communication, and analytical skills: Strong leadership and communication skills, with the ability to motivate and inspire teams, and excellent analytical skills to interpret data and inform marketing decisions. Proficiency in digital marketing tools and software: Familiarity with digital marketing tools and software, including social media management platforms, email marketing software, and analytics tools. Special Skills/Attributes (required for performing the job effectively) Excellent communication and content creation skills Ability to work in a fast-paced environment Adaptability and willingness to learn new technologies Creativity and innovative thinking Ability to multitask and prioritize tasks Knowledge of digital marketing trends and best practices Familiarity with digital marketing tools and software (e.g. Google Analytics, Adobe Creative Cloud) Understanding of SEO principles and strategies Experience with social media advertising and paid search campaigns Data-driven decision making Strong project management skills Overall Purpose/Objective Of the job Responsible for the overall Digital Marketing portfolio for Phoenix Marketcity Pune, brand building of the Centre by ensuring effective and comprehensive social media management. Experience in mall marketing or retail industry Certification in digital marketing Knowledge of data analytics and reporting tools Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives) Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans that align with business goals, leveraging channels like social media, email, and search engine marketing. Manage social media, email, and content marketing: Develop and curate content for social media and email campaigns, ensuring consistent branding and messaging across all digital platforms. Oversee SEO, SEM, and online advertising: Manage search engine optimization efforts, develop and execute search engine marketing campaigns, and oversee online advertising initiatives to drive website traffic and conversions. Analyse digital metrics and optimize campaigns: Track key performance indicators, analyse data to identify trends and opportunities, and adjust digital marketing strategies to optimize results and improve ROI. Collaborate with cross-functional teams: Work closely with internal stakeholders, including marketing, and creative teams, to ensure alignment and maximize impact of digital marketing initiatives. Stay updated with industry trends and best practices : Continuously monitor industry developments, emerging trends, and best practices in digital marketing to ensure the team remains competitive and innovative. * Minimum Qualification (i.e education, training etc.) Bachelor s degree in marketing or related field: A degree in Marketing, Communications