Manager - Performance Marketing

Job Description

Campaign Strategy & Execution : Develop, manage, and optimize performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others. Plan and execute experiments (A/B testing) to refine audience targeting, creatives, and bidding strategies. Budget Management : Allocate and manage the marketing budget effectively to maximize ROI while adhering to CAC goals. Regularly track expenses and ensure optimal cost per acquisition (CPA). Data Analysis & Reporting : Monitor, analyze, and report campaign performance metrics (CTR, CVR, ROI, etc.) to stakeholders with actionable insights. Leverage analytics tools like Google Analytics, Mixpanel, and Tableau to measure and enhance performance . SEO/SEM Management : Collaborate with the content and SEO teams to enhance search engine marketing efforts. Improve paid and organic search rankings to drive traffic and conversions. Collaboration & Stakeholder Management : Work with creative teams to develop high-performing ad copies, landing pages, and visuals. Partner with the product and tech teams to optimize user journeys and conversion funnels. Market & Competitor Analysis : Conduct regular research to stay ahead of digital trends and competitor strategies. Experiment with new channels like influencer marketing , affiliates, or programmatic ads. Key Skills & Qualifications Bachelor s degree in Marketing , Business, or a related field (MBA preferred). 5-7 years of experience in performance marketing , preferably in FinTech or high-growth startups. Expertise in Google Ads, Facebook Ads Manager , and other paid media platforms. Proficiency in analytics tools (Google Analytics, Mixpanel, or similar). Strong numerical skills with the ability to interpret data into actionable strategies. Excellent understanding of audience targeting, conversion tracking, and campaign optimization. Hands-on experience with tools like SEMrush, HubSpot, and CRM platforms is a plus. Strong project management, communication, and stakeholder collaboration skills.