Manager/Senior Manager-Pricing & Strategy

Job Description

Strategic Pricing and Policy Development: Establish dynamic pricing systems for channels, considering regional variations, competitor pricing, and customer demand elasticity. Develop promotional pricing strategies (volume discounts, bundling, or seasonal campaigns) to drive sales without eroding margins. Define and enforce pricing governance policies to prevent margin leakage, including clear discount approval processes and escalation frameworks. Advanced Market Research and Competitive Intelligence: Identify customer segments by geography, purchasing behavior, and product preferences to determine pricing tiers. Monitor the competitive landscape, including OEM pricing strategies, aftermarket competitors, and regional distributors. Evaluate global industry trends, raw material price fluctuations (e.g., crude oil for lubricants, Lead for Battery), and economic conditions to adapt strategies accordingly. Revenue Management and Optimization: Regularly review product margins to identify high-performing SKUs and underperforming products that require repricing or repositioning. Collaborate with finance teams to refine cost-plus pricing models while factoring in market conditions and customer value. Develop pricing strategies for new product launches, mature products, and products in the declining phase of their lifecycle. Business Strategy and Expansion: Analyze opportunities for entering new markets or geographies by evaluating local demand, competitive pricing, and distribution channels. Work on e-commerce pricing strategies to align with the growing trend of online sales in the aftermarket business. Stakeholder Collaboration: Provide tools, training, and support to sales teams on pricing structures, negotiation tactics, and value communication. Collaborate with marketing to design campaigns that align with pricing strategies and customer value propositions. Work closely with the supply chain team to align pricing with inventory management and logistics costs. Data Analytics and Decision Support: Leverage advanced analytics to uncover insights into customer purchasing behavior, pricing trends, and demand patterns. Build robust pricing forecast models to predict sales volume, revenue impact, and profitability under various scenarios. Design and maintain key performance indicators (KPIs) to monitor pricing effectiveness, customer retention, and profitability. Skills and Knowledge: Qualification: MBA in Marketing and Finance Relevant Experience and Skills : 8-12 years of experience in pricing strategy, market research, or business strategy, with at least 3-5 years in the lubricants or auto parts aftermarket sector. Demonstrated ability to lead pricing transformations and deliver measurable financial outcomes. Advanced Excel and financial modeling skills. Advanced skills in business analysis tools Expertise in data visualization tools Personal Characteristics Behaviors; Exceptional problem-solving and analytical thinking. Strong leadership and team collaboration abilities. Effective communication and presentation skills to influence senior management and stakeholders.