Job Description

Key Responsibilities: Conduct in-depth market research to identify industry trends, customer preferences, and emerging opportunities. Understand the scope of each and every product. Analyze competitor strategies, pricing, product offerings, and market share to assess competitive positioning. Evaluate macroeconomic factors affecting the heavy machinery sector, such as government policies, infrastructure development, and industry regulations. Gather and interpret customer feedback, buying behaviors, and pain points to enhance product and service offerings. Perform surveys, focus groups, and interviews to assess customer satisfaction and market demand. Work closely with the sales and marketing teams to identify potential target markets and expansion opportunities. Utilize data analytics tools to generate actionable insights and market forecasts. Develop reports, dashboards, and presentations to support decision-making for senior management. Monitor key industry performance indicators (KPIs) and market shifts. Provide recommendations for product development, pricing strategies, and go-to-market plans based on research findings. Support the marketing and sales teams with competitor intelligence and market positioning strategies. Assist in evaluating new markets and potential partnerships for business expansion. Qualifications & Skills: 5+ years of experience in market research or a related field. Bachelor's degree in Marketing, Business, Economics, or a relevant field. Strong analytical and problem-solving skills with expertise in data analysis tools (Advanced Excel, Power BI, Tableau, etc.). Knowledge of heavy machinery manufacturing industry trends and technologies is mandatory Experience with survey tools, statistical analysis, and forecasting techniques. Excellent reporting and presentation skills to communicate findings effectively. What We Offer: Competitive salary & benefits package Opportunities for career growth and learning Exposure to industry-leading research and global market trends