Job Description

Position Overview: Repro is seeking an experienced Market Research and Analytics Manager to join our growing team in the D2C division. In this role, you will be responsible for driving data-driven insights and strategies that support our marketing, product, and business decision-making processes. The ideal candidate will have a strong background in market research, data analysis, and experience in the eCommerce landscape. You will play a critical role in understanding customer behavior's, market trends, and competitor landscapes to help optimize our business performance. Key Responsibilities: Market Research & Insights: Conduct quantitative and qualitative research to uncover insights into customer behavior's, market trends, and competitive landscape. Leverage customer segmentation and buyer personas to improve marketing strategies and customer engagement efforts. Track and analyze industry trends, customer satisfaction, and sentiment, providing actionable insights to relevant departments. Data Analysis & Reporting: Analyze large datasets from internal and external sources, using tools like SQL, Excel, and analytics platforms to derive meaningful insights. Develop and maintain regular performance reports, dashboards, and ad hoc analysis to support strategic decision-making. Monitor key performance indicators (KPIs) for eCommerce and marketing performance, making recommendations to optimize business performance. Strategic Recommendations: Partner with cross-functional teams (marketing, product, sales, etc.) to develop actionable recommendations that improve customer acquisition, retention, and conversion rates. Collaborate with product and marketing teams to evaluate new product opportunities, pricing strategies, and promotional campaigns. Competitive & Market Intelligence: Monitor and analyze competitors’ activities, product offerings, and marketing strategies. Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and provide strategic recommendations based on market intelligence. Tool and Methodology Development: Develop and implement research methodologies and best practices to ensure accurate, reliable, and actionable insights. Evaluate and recommend tools and technologies to streamline market research and data analytics processes. Experience and Skills required: Experience: 4-8 years of experience in market research and data analytics, preferably in the eCommerce or digital marketing industry. Experience with large-scale data analysis and consumer insights in a fast-paced, dynamic environment. Education: Bachelor’s or master’s degree in marketing, Data Science, or a related field. Technical Skills: Strong proficiency in data analysis tools (Excel, Google Analytics, SQL, etc.). Experience with data visualization tools (e.g., Tableau, Power BI). Familiarity with market research tools (e.g., SurveyMonkey, Qualtrics, Nielsen, etc.). Analytical Thinking & Problem-Solving: Ability to think critically and translate data into actionable insights. Strong problem-solving skills and ability to adapt to changing market conditions. Communication & Collaboration: Excellent communication skills, both written and verbal, with the ability to present complex data insights to non-technical stakeholders. Strong collaboration skills, with the ability to work effectively across teams and departments. Show more Show less