Job Description

We’re looking for a Marketing Analyst who is analytical, detail-oriented, and a proactive team player. This role involves deep-diving into marketing data, extracting and analyzing insights, and supporting high-impact campaigns, RFP responses, and global marketing events. Key ResponsibilitiesMarketing Data Management & Analysis:Extract, compile, and analyze marketing data from platforms like Pardot, HubSpot, ZoomInfo, and other tools.Monitor and report on email campaign performance metrics (opens, clicks, conversions, etc.).Identify trends, audience behavior, and engagement patterns to support campaign optimizations.RFP Coordination & Support:Collaborate with cross-functional teams (Product, Technical, IT) to gather accurate content for RFP responses.Consolidate and structure responses aligned to client expectations, deadlines, and proposal formats.Campaign & Event Coordination:Assist in planning, coordination, and execution of webinars, virtual events, and global marketing campaigns.Work closely with internal teams and external vendors to ensure event readiness and follow-up actions.CRM & Database Management:Maintain and enrich lead/contact data using ZoomInfo and internal CRM systems.Support segmentation and audience building for targeted outreach. Required Skills & QualificationsBachelor’s degree in Marketing, Business, Data Analytics, or a related field.3–5 years of experience in a marketing support or analyst role (internship experience can be considered).Strong analytical mindset with proficiency in Excel/Google Sheets and data visualization tools.Familiarity with marketing automation and CRM tools like Pardot, HubSpot, ZoomInfo.Experience with Zoom for virtual meetings and event hosting.Excellent communication skills and ability to collaborate across departments.Organized, detail-oriented, and able to handle multiple projects simultaneously. Preferred QualificationsExposure to enterprise SaaS or B2B marketing environments.Experience supporting RFPs or proposal responses.Understanding of marketing performance metrics and KPIs.