Job Description

Key Responsibilities: Content Strategy & Creation: Develop a comprehensive content strategy that aligns with Finpage’s brand identity and marketing goals. Create compelling, engaging, and share-worthy content for social media, blogs, and campaigns. Collaborate with the design and product teams to ensure content reflects the brand ethos. Social Media Management: Build and manage Twinline / Finpage social media presence across platforms like Instagram, Facebook, Pinterest, and LinkedIn. Plan, execute, and analyze social media campaigns to drive engagement and brand loyalty. Stay updated on trends, leveraging them to create viral and meaningful content. Community Building: Foster and grow an engaged online community that resonates with Finpage ethos. Engage with followers through comments, messages, and interactive posts to strengthen brand connections. Campaign Execution: Work closely with the Business development team to align content with paid campaigns. Ensure creative consistency across all touchpoints—email, social media, website, and ads. Analytics & Optimization: Track content performance and social media metrics to evaluate success and refine strategies. Experiment with formats, styles, and trends to keep the brand fresh and engaging. An Ideal Candidate MUST Have: Bachelor’s degree in Marketing, Communication, Journalism or related fields. 2 to 6 years of experience in content marketing and social media, preferably with fintech , finance , banking domain. Exceptional storytelling and creative writing skills. Proficiency in managing social media platforms and scheduling tools. Analytical mindset to measure success and drive data-backed decisions. Passion for fintech and a deep understanding of the target audience. Show more Show less