Job Description

Key Responsibilities Manage execution of email campaigns end-to-end, creative assets, and deployment via our Marketing Automation platform, Marketo, across all channels/departments • Perform campaign-specific quality assurance testing to validate functional and rendering performance • Working with Email team to plan the campaign projects and timescales • Execute on A/B and multivariate tests to increase engagement across marketing channels • Generate reports and monitor performance in order to provide recommendations to senior staff • Deliver continuous improvements to the email systems to improve campaign efficacy • Brainstorming new ideas for fresh creative campaigns or making adjustments to test with ongoing campaigns • Stay current with best practices, strategies, and industry standards related to email Experience and Qualifications Required Proven track-record of working on email marketing campaigns in a production capacity with knowledge of HTML and CSS, Photoshop skills and experience of working with a platform such as Marketo. • Marketo experience an advantage but not essential • Ability to prioritise and co-ordinate multiple campaigns whilst continuing to deliver on time and with attention to detail • Strong knowledge of email best practices, methodologies, techniques, tools and passionate about delivering a high quality product • Comfortable managing and optimising email design and build process • Excellent English editing skills • Proactive work-ethic One last point if it goes without saying, it should not be included. This means things like good communication skills and ‘basic computer competency’.