Marketing Automation Specialist

Job Description

We are seeking a detail-oriented and analytical Marketing Automation Specialist to join our email marketing team. The ideal candidate will be responsible for analyzing and optimizing our email marketing campaigns, ensuring effective communication with our audience, and driving engagement and conversions. This role requires a deep understanding of email marketing strategies, data analysis, and business process improvement. Analyze and report on email campaign performance, including open rates, click-through rates, and conversions. Develop and implement strategies to optimize email marketing campaigns and improve deliverability. Collaborate with marketing, content, and design teams to create engaging and effective email content. Conduct A/B testing to identify the most effective email subject lines, layouts, and content. Segment email lists and personalize emails based on customer demographics and behaviors. Ensure compliance with data privacy regulations and email marketing best practices. Monitor and maintain the health of the email database, including managing subscriptions and unsubscribes. Provide insights and recommendations based on data analysis to improve future campaigns. Document and maintain processes related to email marketing operations. Work closely with stakeholders to understand business needs and translate them into actionable email marketing strategies. Functional Competency Bachelor s degree in Marketing, Business, Communications, or a related field. Proven experience as a Business Analyst or in a similar role within email marketing. Strong analytical skills and experience with data analysis tools. Proficiency in email marketing platforms (e.g., SFMC, Hubspot, D365, Campaign Monitor) and CRM systems. Excellent written and verbal communication skills. Knowledge of HTML and email design principles is a plus. Ability to manage multiple projects and meet deadlines. Strong problem-solving skills and attention to detail. Familiarity with email marketing regulations such as CAN-SPAM and GDPR