Marketing Automation Specialist

Job Description

We are hiring a Marketing Automation & Digital Operations Specialist to take full ownership of our backend marketing systems, automation workflows, SEO execution, and inbound lead funnels. What Were Looking For: An experienced operator who can: Build and maintain marketing automation workflows across tools like: Zapier , Make.com , Clay , Smartlead , Salesrobot AI integrations (OpenAI, ChatGPT API, etc.) Execute SEO and content updates (no fluff content, real impact SEO) Manage and schedule LinkedIn posts, newsletters, and social content Build lead magnets and connect them to opt-in journeys Handle CRM enrichment, segmentation, and nurturing workflows Set up and run inbound lead capture and follow-up systems Tools You Must Be Comfortable With: Zapier, Make.com, Clay, Smartlead, Salesrobot OpenAI (prompt design + API usage) LinkedIn + Buffer/Hootsuite/ContentStudio Google Search Console / RankMath or equivalent SEO tools WordPress (basic updates), Google Sheets, Notion Responsibilities: End-to-end setup and optimization of automation workflows Maintain and post scheduled content across social platforms Handle basic SEO: updating pages, publishing optimized content, tracking performance Build and manage inbound lead journeys (from landing page to email to CRM) Monitor and optimize lead flow from anonymous visitor to enriched contact Experience Required: 3+ years of hands-on experience with automation tools and marketing ops Portfolio or documented workflows showing real results Previous ownership of multi-channel marketing backend is preferred Ideal Traits: Self-starter, works independently, delivers without micromanagement Fast turnaround, documents systems clearly Clear thinker who can prioritize and simplify