Marketing Automation Specialist

Job Description

We are seeking a passionate and results-oriented Marketing Automation specialist to join our dynamic team at Weaddo. In this role, you will be responsible for driving efficiency and effectiveness across our client campaigns by leveraging marketing automation software and tools. You will work closely with various teams, including strategists, account managers, and designers, to develop and implement multi-channel automation strategies that increase lead generation, improve conversions, and boost ROI for our clients. Key Responsibilities: Technology & Implementation: • Research, evaluate, and recommend best-in-class marketing automation solutions based on client needs and industry trends. Some Examples include: Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, MoEngage, Mailchimp, Zoho Campaign, Netcore, Wati. • Manage the implementation and integration of marketing automation software with existing platforms (CRM, CMS, etc.). • Configure and maintain the marketing automation platform for optimal performance, ensuring data accuracy and compliance with regulations. • Train and support internal teams and clients on using the marketing automation platform effectively. Strategy & Execution: • Develop and implement multi-channel marketing automation strategies aligned with client goals and objectives. • Design and automate lead generation and nurturing workflows across various channels, including email, SMS, WhatsApp, on-site messages, and web push notifications. • Create and manage targeted campaigns across these channels, including dynamic personalization and A/B testing. • Integrate marketing automation with other marketing initiatives (social media, content marketing, paid advertising, etc.). • Set up and manage lead scoring and prioritization processes to qualify leads for sales teams. Analysis & Optimization: • Track and analyze campaign performance across all channels using marketing automation data and reports. • Identify opportunities for improvement and optimize campaigns for better results, including click-through rates, conversion rates, and ROI. • Conduct A/B testing and analysis to identify best practices and inform future strategies. • Stay up-to-date with the latest marketing automation trends and technologies. Collaboration & Communication: • Partner with account managers, strategists, and design teams to understand client needs and translate them into actionable automation plans. • Communicate campaign results and insights to clients effectively, both verbally and in reports. • Document processes and best practices for future reference and knowledge sharing within the organization.