Marketing & Business Development Head

Job Description

The Marketing Head will be responsible for overseeing and leading the marketing strategy for the real estate company, driving brand development, customer engagement, and revenue growth. With 15+ years of experience, this leader will implement both traditional and digital marketing strategies, oversee a team, and ensure the companys real estate offerings are presented effectively to target markets. Key Responsibilities: Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies for residential, commercial, and mixed-use properties. Define the marketing goals and objectives aligned with the company's vision, ensuring market share growth and profitability. Monitor and evaluate market trends, competitor activities, and customer needs to develop innovative marketing plans. Brand Management & Positioning: Oversee the company's brand identity and ensure consistency across all communication channels. Build and enhance the companys reputation and brand value through effective campaigns and partnerships. Manage the real estate portfolio and ensure accurate and appealing property listings and marketing materials. Digital Marketing Strategy: Lead the digital transformation in marketing, including overseeing website management, SEO, SEM, email marketing, social media campaigns, and online advertising. Utilize data analytics and tools to track marketing performance and optimize strategies for better engagement and lead generation. Customer Acquisition & Retention: Develop and implement strategies to acquire new clients and retain existing ones by building long-term relationships with investors, buyers, and other stakeholders. Oversee the creation and distribution of compelling content, including brochures, presentations, newsletters, and advertisements. Team Leadership & Development: Lead and mentor the marketing team, fostering a culture of creativity, innovation, and collaboration. Manage departmental budgets, resource allocation, and performance metrics. Recruit and train marketing professionals, ensuring they are equipped with the skills and knowledge to deliver on objectives. Sales Collaboration: Work closely with the Sales team to ensure alignment between marketing strategies and sales objectives, helping drive property sales and closing deals. Develop sales collateral, including pitch decks, presentations, and digital assets to support the sales team. Partnerships & Collaborations: Forge strategic partnerships with industry influencers, real estate agencies, media outlets, and other stakeholders to expand the companys reach. Oversee sponsorships and events (e.g., property expos, open houses) to create high visibility and networking opportunities. Market Research & Analysis: Conduct in-depth market research to identify opportunities for new real estate developments or acquisitions. Analyze customer feedback, trends, and competitive landscapes to adjust marketing strategies as necessary. Budget Management & ROI: Develop and manage marketing budgets, ensuring cost-effective campaigns that deliver maximum ROI. Track key performance indicators (KPIs) and report on the effectiveness of marketing strategies to the executive leadership. Qualifications & Skills: Education: Masters Degree in Marketing, Business Administration, Real Estate, or a related field. MBA or Masters in Marketing is preferred. Experience: 15+ years of progressive marketing experience, a leadership role within the real estate industry. Proven track record of successful marketing campaigns in real estate, with a focus on digital marketing, branding, and sales. Skills: Strong leadership and people management skills. Expertise in digital marketing platforms and tools (Google Analytics, SEO/SEM, social media management). Excellent written, verbal, and interpersonal communication skills. In-depth knowledge of market research and data analytics. Creative thinker with a strong business acumen. Ability to thrive in a fast-paced, results-driven environment. Additional Qualifications: Familiarity with real estate laws, regulations, and compliance related to advertising. Experience in managing large-scale marketing budgets and projects. Strong negotiation skills and experience with vendor management. Personal Attributes: Visionary, proactive, and result-oriented. Ability to work collaboratively with cross-functional teams. Excellent problem-solving skills and a strong sense of ownership. Passionate about real estate and marketing innovations. Compensation: Competitive salary with performance-based bonuses and benefits. This description encompasses the leadership and strategic focus expected from a Marketing Head in a real estate company, considering their substantial experience in the industry.