Marketing - Category Lead

3 - 7 years

12.0 - 17.0 Lacs P.A.

Coimbatore

Posted:2 months ago| Platform: Naukri logo

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Skills Required

Brand positioningTranslationBrand strategyMarketing campaignsMarket researchManagementStrategy developmentAdvertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

Brand strategy development Conducting market research to understand consumer preferences and competitive landscape Defining brand positioning, messaging, and visual identity Recommending strategies to grow the brand Developing brand strategies that differentiate the brand Managing design teams, Ensuring high-quality deliverables, and Translating business goals into results. Ensuring brand consistency Ensuring brand consistency across all brand touchpoints Working with various departments to ensure brand consistency Ensuring branding is consistent across advertising and campaigns Other responsibilities Planning, executing, and evaluating marketing campaigns Tracking and analyzing brand performance metrics Building and maintaining strong client relationships Staying informed about industry trends

Footwear Manufacturing
Shoe City

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