Job Description

As the Brand Marketing & Communications Manager, you will serve as the central custodian of brand messaging, campaign assets, and omnichannel readiness for both Scale Global’s internal brands and our client brands. You’ll lead a small team of Brand Executives and collaborate with design, content, and regional marketing teams to bring go-to-market strategies to life across multiple channels and geographies. This role combines strategic storytelling, toolkit development, cross-functional execution, and people leadership — ideal for someone who thrives at the intersection of brand-building and commercial activation. Key Responsibilities: Brand Messaging & Identity Lead development of core messaging frameworks for Scale Global, Regnova, Gateway, and client brands Translate brand strategy into launch-ready narratives and channel-specific content guidelines Maintain brand voice and tone across all external touchpoints. Toolkit & Campaign Asset Development : Develop and oversee omnichannel brand toolkits Sales & distributor decks Trade brochures and retail kits WhatsApp & POS assets E-commerce and retail content packs Coordinate asset creation with design and content teams Own brand asset library and update cycles. Regional Enablement & Localization Act as central SPOC for Gateway regional marketing teams Oversee adaptation and rollout of brand assets across India, GCC, SEA, and CIS Support regional teams with launch playbooks, usage guidance, and localized messaging Track toolkit adoption, execution quality, and local feedback. Team Leadership – Brand Executives Lead and mentor a team of Brand Executives responsible for managing LaunchPilot and Scale360 client brands. Allocate brand responsibilities, review outputs, and ensure delivery quality and timeliness Support team development through structured reviews, brand playbooks, and feedback cycles Build workflows and review systems to streamline toolkit deployment and campaign readiness. Campaign Coordination & Visibility Own brand content calendar in alignment with program and commercial priorities Coordinate founder visibility efforts (decks, thought-leadership, media kits) Support launches, investor moments, and cross-brand campaign events. Required Skills & Experience 5–7 years in brand marketing, communications, or omnichannel brand execution. Experience managing junior marketers or brand executives. Strong portfolio of brand toolkits, messaging frameworks, or campaign collateral Skilled in stakeholder coordination and multi-brand, multi-market delivery Excellent writing/editing skills and understanding of brand tone & storytelling Preferable if you have: Exposure to health, wellness, regulated services, or consumer trade brands Show more Show less