Job Description

We are looking for a creative and data-driven English Copywriter who can craft witty, engaging, and high-converting push notifications. If you have a knack for memes, clickbait (the smart kind!), and writing personalised, relatable content that drives action this role is for you! Key Responsibilities: Creative Copywriting & Content Development Write punchy, scroll-stopping push notifications that grab attention and drive clicks. Craft compelling marketing copy for app notifications, WhatsApp messages, email campaigns, and sales material. Use memes, humor, and culturally relevant references to enhance engagement. Clickbait & CTR Optimization Master the art of click-worthy headlines without misleading users. Continuously monitor push notification click-through rates (CTR) and strategize ways to improve performance. A/B test different styles, tones, and messaging approaches to see what resonates best. Personalization & Audience Targeting Create highly personalized copy that speaks to the needs, aspirations, and emotions of our users. Leverage user data and behavior insights to craft tailored notifications that feel one-on-one. Brand Consistency & Collaboration Work closely with marketing, design, and product teams to ensure messaging aligns with brand voice and business goals. Maintain a consistent tone across all communication while experimenting with creative variations Performance Tracking & Insights Regularly analyze performance metrics and adapt strategies accordingly. Stay updated with industry trends, viral content formats, and best practices for mobile marketing. What We re Looking For: Strong command of English with a witty, engaging writing style. Experience in crafting short-form copy for digital platforms (app notifications, emails, social media, etc.). Understanding of CTR optimization, A/B testing, and user engagement strategies. Creativity in using memes, humor, and pop culture references effectively. Ability to analyze data and refine messaging for better results.