Job Description

Job Title: Marketing Director - Workforce Solutions Department: Marketing & Communications Reports To: Chief Customer Officer/US Marketing Director Experience: 12+ Years. Shift: (7:30 PM 4:30 AM IST) Location: Sector 68, Noida, U.P, India (On-Site) Qualification Required: Bachelor's degree in Marketing, Communications, Business, or related field; MBA or similar advanced degree is a plus. Summary We are seeking a dynamic, digitally savvy Marketing Director to lead our end-to-end marketing function, with a strong focus on content development, social media, lead generation, and product marketing. This hands-on leadership role requires both strategic vision and execution excellence . The ideal candidate has prior experience building B2B marketing campaigns in the staffing or professional services industry and is confident managing a multidisciplinary team while also rolling up their sleeves to drive measurable results. Key Responsibilities Lead and manage a high-performing marketing team , overseeing strategy and execution across content, digital, social, and product marketing. Develop compelling content strategies including whitepapers, case studies, blogs, web copy, website content and maintenance and thought leadership that position Acro as an industry leader. Design and execute multi-channel lead generation campaigns that support sales and business development goals. Own and evolve the companys social media presence (LinkedIn, Twitter, YouTube, etc.) to grow engagement and reach. Collaborate with product, sales, and operations teams to define and promote workforce solutions offerings through tailored messaging and positioning. Lead the marketing plan for our Product Group(XRM). Be part of /lead the rebranding effort Define and manage the marketing calendar, campaign milestones, and performance KPIs . Optimize marketing tech stack and tools (CRM, email platforms, analytics dashboards) to improve ROI tracking and funnel management. Coach and develop team members, fostering a culture of accountability, creativity, and continuous improvement. Stay current on market trends, competitive activity, and emerging digital marketing best practices. KRAs for this role: Customer connects through emails Maintenance of our Prospect list. Event Management Support Website maintenance and updation Product marketing, branding and positioning for XRM Required Qualifications 12+ years of progressive experience in B2B marketing, with at least 4+ years in a leadership role . Having worked with US based Marketing Organizations; strategy for marketing will be a shared responsibility between US based Director, and this person. Proven success in content marketing , digital campaigns , and lead generation execution and Product marketing execution. Strong understanding of social media platforms , B2B SEO , paid media, and marketing automation. Demonstrated ability to manage and grow a marketing team . Excellent writing, editing, and verbal English communication skills. Deep familiarity with CRM platforms (e.g., Salesforce) , email marketing tools , and analytics dashboards (e.g., Google Analytics, HubSpot). Track record of supporting sales enablement and product marketing in a services-oriented or staffing environment. Preferred Qualifications Experience in staffing, HR technology, or workforce solutions industries. Familiarity with proposal support, marketing around Government contracts, and co-branded campaigns with strategic partners. Bachelor's degree in Marketing, Communications, Business, or related field; MBA or similar advanced degree is a plus. Interested candidate can share their updated resume with me at swati.priya@acrocorp.com You can also connect with me on LinkedIn - https://www.linkedin.com/in/swati-priya-03b4ba178/