Marketing Executive

Job Description

Roles and Responsibilities Develop marketing strategies to increase brand awareness and drive sales growth. Plan and execute offline marketing campaigns, including product promotions and field marketing activities. Manage demand generation through lead generation, direct marketing, and product promotion efforts. Collaborate with cross-functional teams to launch new products and services. Analyze market trends and customer feedback to inform marketing operations. Desired Candidate Profile 2-3 years of experience in B2B/B2C marketing or related field. Strong understanding of Sales And Marketing principles, including Lead Generation, Demand Generation, Offline Marketing, Product Marketing, Field Marketing, Product Promotion, Direct Marketing, and B2B/B2C Marketing concepts. Excellent communication skills for effective collaboration with internal stakeholders (e.g., sales team) as well as external partners (e.g., suppliers). Ability to analyze data from various sources (e.g., CRM systems) to inform business decisions.