Marketing Executive (Admissions)

Job Description

Job Overview: Marketing executives involved in developing marketing campaigns to promote a service, event or campaign. While the work of a marketing executive the role broadly includes planning, organizing events, sponsorship, advertising, public relations and research. The focus can be on selling a product, a service or raising awareness of an issue that affects the public. Job Responsibilities: Preparing and delivering marketing plans within key objectives. Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube, and many more. Working with in-house designers to produce materials with visual impact and within brand guidelines. Involving key stakeholders in the product at each stage of the campaign and reporting results once completed. Sourcing advertising opportunities and placing advertisements in the press, radio, or TV as appropriate to the product or service. Liaising with media, printers, and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters, and newsletters, including e- newsletters and DVDs. Generating reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy-to-understand format. Liaising with event coordinators to maximize visibility at conferences, receptions, and exhibitions, including compiling product and literature lists to display or demonstrate. Attending key conferences to manage booths, do customer interviews, and lead focus groups. Monitoring competitor activity and generating leads for products and services. Develop and implement a marketing strategy (often as part of a wider sales and marketing program). Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective. Track marketing performance and return on investment, and prepare weekly or monthly reports for management. Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities. Oversee and manage the marketing budget. Qualification & Experience: A minimum of 5+ years of experience with higher qualifications, possessing an MBA in marketing from a reputed institution, is an added value. Experience in marketing (across all relevant channels of communication). Excellent interpersonal skills and a natural ability to build relationships. Clear communication skills, both oral and written. The ability to work as part of a team while also working on your own initiative to prioritize and meet deadlines. Excellent organizational and ICT skills. A thorough knowledge of Microsoft Office, Outlook, Excel, PowerPoint, and Word Understanding and experience in database records management and being equipped to complete regular mail merges Excellent attention to detail and accuracy. A willingness to understand the complex nature of the university. Ability to work with complete confidentiality, loyalty, discretion, and sensitivity, given the post's access to personal data and information. Contact Us Dev Bhoomi Campus, Chakrata Road, Navgaon, Manduwala, Dehradun- 248007, Uttarakhand, INDIA Email - hr@dbuu.ac.in Mobile No. - 9258126948