Marketing Executive

Job Description

Job Description: A hands-on role encompassing the full marketing mix where you will be given the autonomy to run campaigns with a strong emphasis on marketing to segmented audiences using on and offline channels. To drive end-to-end marketing campaigns and work closely with the sales force to continue the growth of the organization. Job Roles: Developing Sales Marketing Strategies Implementing Marketing Plans Maintaining client relations Creating sales reports Understand modern marketing techniques to create strategies that align with current trends Job Responsibilities Sales Collateral: Help with the creation of a wide variety of online and offline materials to support the team brochures, presentations, case studies and pitch decks. Campaign Management: Manage a variety of end- to-end marketing campaigns to drive awareness and leads. Planning, segmentation, creative and execution. Content Marketing: Write long form blogs that are optimized for SEO and our target keywords. Website: use the CMS to update the website with content, ensure its optimized for SEO and track its performance in Google Analytics. Social: post and re-purpose content across our social channels. Email: create and send out our monthly newsletter. CRM: segmenting data for campaigns. Analysis/ROI: Pull together data and track the marketing spend. To monitor AP (advertising Promotional) budget and expenditure within the approved budget. To execute necessary marketing sales activities as planned. Conducting marketing competitor research. Handling social media content marketing and visual. Keep track on company website info to be updated on timely manner and monitor all enquiry on daily basis. To attend and update of all walk-in/phone calls/mail enquiries on enquiries report and to follow up on timeline manner. Ability to manage multiple projects and work assignments efficiently. Conducting market research on rival services Maintaining client relations. Tracking sales data to ensure the company meets sales quotas. Creating and presenting sales performance reports. Undertakes any other tasks and assignments as directed by the superior from time to time. *Immediate Joiners Preferred.