Job Description

Position Summary: Botree Software is seeking a highly motivated and creative Marketing Executive to join our dynamic team. In this role, you will play a vital part in developing and executing engaging marketing campaigns to promote our innovative software solutions. You will gain valuable hands-on experience in various aspects of digital marketing, including content creation, social media management, and campaign analysis. Responsibilities: Content Creation: Develop engaging, high-quality content (blog posts, articles, social media updates, website copy) to promote Botree Software's products and services. Craft visually compelling posts using design tools like Canva (experience preferred but not mandatory). Content Promotion: Assist in promoting videos, including testimonial videos and podcasts, across various platforms to increase visibility and engagement. Assist in optimizing content for SEO to enhance search engine rankings. Campaign Management & Analysis: Track and analyze performance metrics for campaigns and content (e.g., website traffic, social media engagement, conversion rates). Offer actionable insights and recommendations to improve campaign results. Social Media Management: Manage and grow the company's LinkedIn presence by posting updates, engaging with the audience, and monitoring industry trends. Collaboration: Work closely with other departments to ensure content aligns with overall business goals and reflects the brand's voice and mission.