Marketing & Growth Associate

Job Description

Unstop is looking for a dynamic Marketing & Growth Associate to join our team at Unstop. In this role, you will support the marketing team in planning, executing, and optimizing user acquisition, retention, and engagement campaigns. The ideal candidate is an enthusiastic marketing generalist with a flair for digital experimentation, content, and performance analytics. What you will do: User Acquisition: Support influencer, referral, and affiliate marketing initiatives. Collaborate with other marketing team members/design/product to create landing pages optimized for lead capture. User Retention & Engagement: Run lifecycle marketing campaigns via email, push notifications, WhatsApp, and SMS. Segment users and design automated journeys on tool MoEngage. Track user drop-offs and deploy win-back strategies Client Campaign Execution: Collaborate with the revenue, campaign, and client success teams to ideate and execute growth campaigns for client brands across the Unstop platform. Support performance, content, and influencer marketing initiatives for client campaigns targeting student users and early professionals. Analyze campaign effectiveness and compile performance reports for internal and external stakeholders. Ensure timely execution, adherence to brand guidelines, and performance tracking for all sponsored campaigns. Requirements: Candidates with 0–1 years of experience in growth, digital, or content marketing (internships count) Working knowledge of any ad platform (Google, Meta, LinkedIn, etc.) Understanding of content marketing, SEO, and user funnels Strong communication and project management skills Familiarity with tools like Google Analytics, WebEngage, Excel/Sheets, and Canva Analytical and creative thinking with attention to detail Ability to collaborate cross-functionally with a growth mindset and eagerness to learn Passion for the Gen Z ecosystem and community What You'll gain: Opportunity to grow within a high-impact, mission-driven community brand Learn by executing real-world campaigns across both B2C and B2B touchpoints Work with India’s largest Gen Z community platform Be part of high-energy teams that celebrate creativity, autonomy, and results Job Types: Full-time, Permanent Pay: ₹300,000.00 - ₹400,000.00 per year Benefits: Health insurance Schedule: Day shift Ability to commute/relocate: Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Are you a Fresher ? On a scale of 1 to 10, where would you rate your communication skills ?