Marketing Head

Job Description

Key Responsibilities Develop and implement healthcare-focused marketing strategies to increase patient awareness and hospital outreach. Plan and execute patient education programs, maternal health awareness campaigns, and pediatric health initiatives. Ensure compliance with hospital marketing regulations and ethical advertising guidelines in India. Strengthen community engagement through health camps, mother-baby wellness programs, and tie-ups with maternity and childcare influencers. Collaborate with OB-GYNs, paediatricians, and neonatologists to highlight hospital expertise and trust-building initiatives. Implement digital marketing strategies including social media engagement, website management, and content marketing to enhance online visibility. Develop hospital branding materials such as brochures, patient guides, maternity care packages, and pediatric healthcare leaflets. Partner with PR agencies to feature hospital success stories, breakthrough treatments, and patient testimonials in media publications. Organize women-centric health talks, pre-natal and post-natal workshops, and pediatric care awareness drives. Conduct marketing analytics to measure campaign effectiveness and optimize budget utilization. Build and manage corporate partnerships for maternity and pediatric healthcare plans. Implement patient experience improvement programs through effective communication, surveys, and feedback mechanisms. Ensure strong referral networks by engaging with gynaecologists, paediatricians, and child specialists across the region. Introduce innovative Below the Line (BTL) activities such as parent-baby wellness forums, lactation support groups, and child nutrition awareness sessions. Job Specification Qualification: Any Graduate/Postgraduate in Marketing, Healthcare Management, International Marketing, or related fields. Experience: Minimum 10 years of experience in healthcare marketing, preferably in maternity, neonatology, and pediatric care. Skills: Hospital branding, patient engagement, digital healthcare marketing, stakeholder management, PR & media handling, event management, healthcare compliance.