Job Description

Overview The Marketing Head will play a pivotal role in driving the marketing strategy and implementation across the organization. This leadership position entails developing creative marketing plans to elevate brand awareness and increase competitive advantage. The Marketing Head will oversee all marketing activities, from research and development to execution and measurement. As part of the executive team, this role is crucial for aligning marketing strategies with broader business objectives to drive growth and improve the organizations market position. The ideal candidate will bring a blend of visionary marketing insight, a data-driven approach, and hands-on execution experience. With a focus on customer engagement and retention, the Marketing Head will foster a culture of innovation and collaboration within the marketing team, ensuring that all campaigns align with corporate brand guidelines and resonate with target audiences. Key Responsibilities Develop and implement the overall marketing strategy. Lead the marketing team to achieve specific growth targets. Manage market research and analyze consumer trends and insights. Oversee the planning and execution of marketing campaigns. Ensure brand consistency across all marketing channels. Collaborate with sales teams to optimize synergies between sales and marketing. Monitor and report on the effectiveness of marketing programs. Establish and track key performance indicators for marketing campaigns. Manage the marketing budget to ensure financial targets are met. Build relationships and partnerships with external agencies and vendors. Drive digital marketing initiatives and optimize for online engagement. Foster innovation and creativity within the marketing team. Lead customer engagement strategies to improve retention rates. Organize promotional events to generate new business opportunities. Train and mentor marketing staff for professional development. Required Qualifications Bachelors degree in Marketing, Business, or related field; MBA preferred. Proven experience in a senior marketing role. Strong leadership and people management skills. Knowledge of digital marketing tools and platforms. Experience in market research and analysis. Excellent verbal and written communication skills. Ability to work collaboratively across departments. Demonstrated experience in budget management. Proficiency in content marketing strategies. Strong analytical skills and a data-driven mindset. Proven ability to develop creative and innovative marketing campaigns. Experience in managing a diverse team. Experience with CRM software and lead generation strategies. Strong understanding of brand management principles. Ability to adapt to changing market conditions. Willingness to travel as necessary for the role.