Marketing Intelligence Specialist

Job Description

We are seeking a highly organized and detail-oriented Marketing Intelligence Specialist to join our dynamic marketing team at Oliver Wyman, a leading management consulting firm. This role is ideal for someone with 5 years of experience in a marketing or analytical role, preferably in a professional services environment. The ideal candidate will be comfortable working with data, enjoy project management, and possess a strong analytical mindset. As a Marketing Intelligence Specialist, you will play a key role in tracking, measuring, and reporting on marketing performance, helping stakeholders interpret data to make informed decisions. You will be responsible for managing dashboards, compiling reports, and assessing the impact of PR, media, and digital marketing efforts. Additionally, you will oversee the end-to-end project management of marketing content, ensuring seamless collaboration across teams. This role requires excellent attention to detail, strong interpersonal skills, and a keen ability to synthesize data into meaningful insights. You should also be proactive in staying updated on industry trends and marketing performance metrics. Key Responsibilities Marketing Analytics Reporting Proactively analyze and interpret marketing data from multiple sources to track performance and impact. Maintain and update dashboards that visualize marketing impact across industries, teams, and functions. Track and report on PR and media successes, compiling insights for leadership. Monitor digital marketing analytics, ensuring data is structured for meaningful interpretation. Work with colleagues to act on the insights and optimize campaigns accordingly. Prepare reports and newsletters that highlight marketing successes and impact for various stakeholders. Stay informed on trends in marketing measurement and performance to enhance reporting strategies. Project Management Content Coordination Manage content projects end-to-end, from ideation to writing, design, and final publishing. Coordinate across multiple contributors and teams (writers, designers, digital specialists) to ensure timely execution. Oversee budget tracking for marketing initiatives. Ensure consistency and accuracy in marketing reports and materials. Stakeholder Engagement Collaboration Liaise with remote and cross-functional teams to gather insights and data. Understand the varying needs of stakeholders across markets to tailor reports accordingly. Act as the central point of contact for reporting and marketing impact analysis. Skills Qualifications Required 5 years of experience in a marketing or analytical role, preferably in professional services or a similar environment. Strong analytical and data interpretation skills comfortable working with metrics, dashboards, and reports. Excellent attention to detail and ability to synthesize complex data into clear insights. Proven project management experience, with the ability to coordinate multiple workstreams. Proficiency in digital analytics tools (Google Analytics, social media insights, etc.). Strong interpersonal skills, with experience liaising with remote teams. A keen learner who stays updated on marketing performance trends. Preferred Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Familiarity with content management systems and digital publishing. Basic understanding of budget tracking and financial reporting. Ability to copywrite