Job Description

Marketing Lead Location : Delhi (Full-Time) Experience : 6+ years in marketing (preferably fintech) zavo is not your typical fintech. We don't just enable repayments, we reward them. Now we're looking for a marketing powerhouse to lead our next growth chapter. If you've ever been the kind of person who asks "What more can I do?" then you're the one we're waiting for. Who You Are: You're not a "this-is-my-job-description" kind of person. You're a do-it-all , own-it-all , let's-make-it-viral marketer who can take zavo's voice, vision, and vibes to the next level. Key Responsibilities As our Marketing Lead , you will be responsible for overseeing and executing all facets of marketing at zavo. Your role will cover the full spectrum from strategy to execution ensuring every initiative drives growth, engagement, and brand recall. D2C Revenue Growth: Identify and onboard the right user segments, drive in-app subscription sales, and cross-sell relevant financial products to maximise user LTV. Growth Strategy & Execution: Own end-to-end user growth from the first touchpoint to retention and loyalty. SEO & SEM: Drive organic visibility and paid search performance to maximize discoverability and conversions. Performance Marketing: Strategize, manage, and optimise paid campaigns across Meta, Google, YouTube, and more. Content & Social Media: Lead the creation of impactful content across formats like static posts, reels, tweets, blogs, memes, etc, and build a cohesive and compelling brand voice. CRM & Lifecycle Marketing: Design and manage end-to-end user communication via Email, WhatsApp, SMS, and Push notifications. Integrated Campaigns: Ideate and execute marketing campaigns that cut through the noise and deliver measurable results. Automation & Funnels: Build and refine automated journeys that guide users from awareness to advocacy. Influencer Marketing & Collaborations: Drive partnerships that amplify reach and build trust with our audience. Offline Marketing Experiments: From on-ground activations to unconventional branding stunts, launch ideas that generate buzz. Analytics & Attribution: Monitor key marketing metrics, track ROI, and continuously improve based on data insights. Ideal Candidate Profile Minimum 6 years of hands-on experience in fintech or a high-growth consumer tech startup. Proven expertise across SEO, paid media, CRM, influencer marketing, content strategy, automation , and more. Strong sense of ownership, comfortable building, testing, and optimising with limited guidance. Ability to blend data-driven thinking with creative execution . Strategic mindset with a roll-up-your-sleeves execution style. Experience managing or mentoring a team is a plus. Show more Show less