Marketing Manager - Branding

Job Description

Formulate and implement marketing and launch strategy of all categories of existing/new products in India.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc. Role: Head - Marketing Role & responsibilities Preferred candidate profile Perks and benefits